What’s in a name? HMD Global hopes a lot in Nokia


Though it seems hard to imagine in this day and age, there once was a time when almost everyone who walked into a cellular phone store did so to buy a Nokia phone. The company once ruled the market – until they missed the boat on the shift to smartphones. Since then it has been an up and down, but mostly down, ride for the company. With a new deal and funding in place from HMD Global to use the Nokia name on new Android powered devices, there is hope that the company will make a comeback in 2017.

HMD Global and Nokia have confirmed that they have plans to release two new Android powered devices in 2017. This comes after an ill-fated foray into the smartphone market using the Microsoft Windows platform for Lumia smartphones. At first that was a choice made by Nokia, but later was reinforced after Microsoft bought the handset business. This past year, after effectively abandoning the handset maker, Microsoft sold their rights to the Nokia name to HMD Global which is poised to partner with Google and Foxconn to introduce new devices.

HMD Global’s leader, former Nokia veteran Arto Nummela, sees entry into the Android market as having low barriers to entry. However, the market is also a cut-throat one where Samsung is the big gorilla and even formerly large players like HTC are now struggling. Nummela hopes the difference for the new Nokia venture lies in the name recognition consumers will have for the new devices. Analysts also think experience in managing the production of phones may be a plus for the new Nokia venture since many of HMD Global’s leadership and workforce came over from Nokia.

Nokia and HMD Global seem to be so confident in their plans for Android powered phones to be released in 2017 that they have set up a system for users to get notified on progress towards a release date for the devices. You can hit the source link below to sign up if you want to stay in the loop.

Does a Nokia smartphone hold any interest for you?

source: Nokia

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.