Live streaming on social media platforms is the latest bandwagon that everyone seems to be jumping on. The latest app that appears to be getting ready to roll out this feature for its users is Instagram. According to a report out of Russia, a user there who was testing a beta version of the Instagram app discovered a new button used to launch a live video stream. Now, the CEO of Instagram Kevin Systrom has confirmed the live video feature is on its way.
Sources indicate the new live videos, which Instagram appears to be branding as “Go Insta!” will appear in the same screen space along the top of the interface with Stories. Users will be able to distinguish them by the text “LIVE” that will be placed across the circle.
As far as creating a live stream, users will be able to launch them in much the same manner that they post Stories now. A new, large red button will appear on the video screen with the label “Go Insta!” that you will use to start broadcasting.
According to Systrom, “Live is really exciting for us. I think it can enhance what we’re doing.” Instagram is owned by Facebook which is a big proponent of live streaming and has been pushing it hard lately. Instagram rolled out some new features just this week to help push engagement and grow the platform. Adding a live video option will help with those efforts. Systrom has not provided information on an expected release date, but it should not be much longer if it is already in a beta build.