Samsung confirms rumor it will launch Galaxy S8 with built-in AI assistant


The well-documented train smash that was the Galaxy Note 7 is still dragging on, and Samsung is finding itself under pressure to ensure that next year’s Galaxy S8 is a knockout of a device. With hardware differentiation becoming more difficult as smartphone development plateaus somewhat, Samsung stated on Sunday that it is planning on launching the Galaxy S8 with a built-in AI assistant, possibly called Bixby if previous rumors are correct.

Samsung acquired a San-Jose based company called Viv Labs Inc in October  and plans to integrate its Viv Ai platform into its range of Galaxy smartphones, beginning with the Galaxy S8. It’s also likely that the Viv AI platform will also find its way into Samsung’s lineup of wearables and home appliances in the months ahead with the ability to tap into third-party services.

“Developers can attach and upload services to our agent,” said Samsung Executive Vice President Rhee Injong during a briefing, referring to its AI assistant.

The AI segment has become an increasing contested segment with Google, Apple, Microsoft, and Amazon offering products such as Google Home, Siri, Cortana, and Echo.

Will Bixby, or whatever Samsung ends up calling its newly bought AI assistant, be able to match up to its competitors at launch?  It’s anyone’s guess until the Galaxy S8 launches next February, but the Korean electronics giant has said it plans on making more acquisitions to beef up its AI capabilities.

Source: Reuters

About the Author: Peter Holden

He's been an Android fan ever since owning an HTC Hero, with the Dell Streak being his first phablet. He currently carries a Pixel 2 XL, Huawei P20 Pro, and a Galaxy Tab S2 8.0 around in his pockets. When not immersed in the world of Android and gadgets, he's an avid sports fan, and like all South Africans, he loves a good Braai (BBQ).

  • YRD

    If its android im not interested. Samsung too?! Hell nah!

    • Peter Holden

      I don’t think you are the target audience then. I doubt Samsung will bring its AI Assistant to Windows phone somehow.