The well-documented train smash that was the Galaxy Note 7 is still dragging on, and Samsung is finding itself under pressure to ensure that next year’s Galaxy S8 is a knockout of a device. With hardware differentiation becoming more difficult as smartphone development plateaus somewhat, Samsung stated on Sunday that it is planning on launching the Galaxy S8 with a built-in AI assistant, possibly called Bixby if previous rumors are correct.
Samsung acquired a San-Jose based company called Viv Labs Inc in October and plans to integrate its Viv Ai platform into its range of Galaxy smartphones, beginning with the Galaxy S8. It’s also likely that the Viv AI platform will also find its way into Samsung’s lineup of wearables and home appliances in the months ahead with the ability to tap into third-party services.
“Developers can attach and upload services to our agent,” said Samsung Executive Vice President Rhee Injong during a briefing, referring to its AI assistant.
The AI segment has become an increasing contested segment with Google, Apple, Microsoft, and Amazon offering products such as Google Home, Siri, Cortana, and Echo.
Will Bixby, or whatever Samsung ends up calling its newly bought AI assistant, be able to match up to its competitors at launch? It’s anyone’s guess until the Galaxy S8 launches next February, but the Korean electronics giant has said it plans on making more acquisitions to beef up its AI capabilities.