Samsung Pay is roughly one year old, and what better way to celebrate the birthday of a service than by adding new features and services to it? Samsung has some big plans to close out 2016 with its mobile payment system, including bringing it to new countries, integrating it into Masterpass, and allowing Samsung Pay to work for in-app purchases.
Samsung brought online payments to South Korea last year where the company saw a very successful adoption. It makes online payments quicker and easier, and who doesn’t want that? Of course, the system in South Korea is going to be a little different than the one in the United States, so Samsung partnered with MasterCard to integrate Samsung Pay into Masterpass. Any site that currently uses Masterpass to process payments will be able to use your Samsung Pay cards to pay for things, skipping the hassle of getting your card out and punching in the numbers again.
You’ll also be able to make payments in-app, not just online, so long as the app supports it. Mobile payment systems are becoming increasingly common so more apps are taking advantage of it, so I would expect Samsung Pay to be pretty widely integrated before too long.
Besides those features, Samsung is also introducing the ability to search for deals and coupons at nearby stores with Samsung Pay, and they’re bringing the service to Malaysia, Russia, and Thailand, making 10 countries that officially support Samsung Pay.