Rebranding underway for Pandora, new look targets youngsters

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If your company has long been associated with one thing and you’re no longer focusing on that business, it’s smart idea to reinvent your brand. So that’s why Pandora is rebranding itself with a vibrant and bold color scheme.

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We’ve been following Pandora’s corporate decisions since last fall. Before Rdio shut down in late 2015, Pandora stepped in to buy “key assets” to put towards its own new service. Then the company signed fresh licensing agreements to bolster what would become the recently announced Pandora Plus, a music streaming service with unlimited skips for $4.99 per month.

Now there’s a new look to the company as it begins a new chapter.

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Here’s how the company describes the change:

Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it. And as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners.

Everything Pandora is doing is part of an overall strategy to steal subscribers from competing services like Spotify and Apple Music, but it’s not as if there’s a big opportunity to swing people attached to those two alone. The music streaming field has been crowded for years, and new services keeping popping up. Just yesterday, Amazon Music Unlimited was introduced with special pricing for Prime members and Echo owners. There’s little wiggle room for anyone to make a splash now that Spotify has secured 40 million subscribers within a user base of 100 million people.

Users on Pandora and Pandora Plus will see the new app icon starting today while the entire rebranding rolls out to other parts of the company during the rest of the year.

Download it now: Google Play

Source: Pandora


About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.