Google announced a new phone today in front of a small crowd in San Francisco. It’s a pivotal time for those in Mountain View as the company has long waited to truly insert itself as a competitor in both hardware and software, but the Pixel is a real device intended for the mainstream.
With the Pixel, the hardware is built for the software and the software is built for the hardware. That probably sounds familiar because it’s the strategy that has allowed Apple to be so successful over the years.
The Pixel is the “best Google experience” since hardware and software design is under one roof.
Rather than boasting a partnership to create a device, Google is keeping HTC’s involvement in the Pixel behind the curtain. There isn’t a logo from HTC found anywhere on this phone. Instead, you’ll see Google’s ‘G’ logo stamped on the bottom of the rear.
- Google Home is here to take on the Amazon Echo
- Google upgrades VR experience with Daydream
- Chromecast Ultra revealed with 4K and HDR support
The Pixel’s body is primarily an aerospace-grade aluminum body, but the top of the back has a glass accent. Both the display and the rear glass is Corning’s Gorilla Glass 4. Around the entire body are curved edges so the phone lays comfortable in your hands.
It comes in two sizes — 5 and 5.5 inches, the latter of which is labeled as the Pixel XL.
Do these photos look good to you?
Surprisingly, Google emphasized the Pixel’s camera during the launch event. It was actually touted as the world’s quickest camera, and the Pixel scored an 89 in DxOMark Mobile’s testing to put it above any device in history. It’s a 12.3MP camera with f/2.0 aperture 1.55 micron pixels to bring in light.
And now there’s Smartburst, a feature that has your phone take multiple shots and automatically selects the best one.
All Pixel owners gets free unlimited Google Photos storage for photos and videos at full resolution.
Google Assistant, too, is a vital piece of the Pixel. Now when you hold the Home button, the digital assistant launches and prepares for anything you say. While you still get them, search results are presented in a way that resembles a conversation between you and Google Assistant.
- 5-inch Full HD (1920×1080) AMOLED / 5.5-inch Quad HD (2560×1440) AMOLED display
- Qualcomm Snapdragon 821
- 4GB of RAM
- 32GB / 128GB of internal storage
- 12.3MP rear camera
- 8MP front camera
- 2770mAh / 3450mAh battery
- USB Type-C port
- Android 7.1 Nougat
The Google Pixel is available for pre-order today in the United States, United Kingdom, Canada, Germany, and Australia starting at $649. Color options include Very Silver and Quite Black, but people in the United States get an exclusive Really Blue to choose from.