Google’s upcoming Pixel phones could cost as much as the iPhone 7

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It looks the Pixel and Pixel XL are going to cost more than you think. A new report from Android Police now says that the Pixel could cost as much as the iPhone 7 and likely even higher for the Pixel XL.

A source close to Android Police says that the smaller Pixel smartphone could cost $650, likely for just the base model. The Pixel XL, on the other hand, could cost a bit more than that. There wasn’t a specific ballpark provided, but if the Pixel and Pixel XL have a similar pricing model to the iPhone, the Pixel XL will likely be priced similar to the iPhone 7 Plus’ $769 starting price point.

This makes the Pixel and Pixel XL rather pricey in comparison to how Nexus devices have been sold in the past. But, this may not all be a bad thing. While it might not go over well with the die hard stock Android fans, this could show the public that Google is serious about their phones.

The re-branding to Pixel in general could show that Google is getting serious about their phones. The company aired an ad last night that appeared during Monday Night Football as well as on some other major television networks. And with starting up the “Made by Google” slogan, the search giant could be positioning itself to truly take on Apple as a competitor. That said, the higher price points might not be all a bad thing for the company and brand’s image.

Android Police does note that Google will offer financing for non-Project Fi customers, making buying the smartphone a little easier to swallow. We should also see accidental damage coverage and an extra year of warranty available for the Pixel at an extra $99 and the Pixel XL at an extra $119.

Google plans to announce both handsets at an event in San Francisco on October 4. Get your checkbooks ready, folks. This could be a new era for Google’s smartphone business.

source: Android Police


About the Author: Brad Ward

Brad is a tech enthusiast, writing and tinkering with all things technology since 2011. He currently bounces between the LG G3 and his beloved Moto X! His interests include reading, entrepreneurship, the gym, and of course, queso.


  • http://www.Swinesungsucks.com/ THEREAL-PapaSnarf

    This is no Good, When you have phones like the Exploding Note 7 Or other phones from Swinesung. Google is making a bad decision here.

    • Justin_Herrick

      Samsung’s situation with the Galaxy Note 7 has nothing to do with Google and the Pixel phones.

      • http://www.Swinesungsucks.com/ THEREAL-PapaSnarf

        Swinesung is garbage. So what.

        • ZBlade

          Thank you for trolling, since what have said has absolutely nothing to do with this article.

          • Someone_asdfg

            We should keep responding to the troll.

            He’s giving ad money to Android websites :p

          • http://www.Swinesungsucks.com/ THEREAL-PapaSnarf

            Stating facts.

  • Bardo

    The Nexus 6 hit the market for $650, so it wouldn’t be surprising.
    But with how poorly that phone sold (until the deep sales a year later anyway) despite how good of a device it was, you’d think they would have learned a lesson from that; especially after releasing the 6p at $500.

  • Darkcobalt

    Kind of disappointed in this, if true. The marketplace already has a lot of flagship devices. Google’s former purpose of the Nexus line was to create accessible devices as “references” for other manufacturers. There wasn’t a need then for a flagship level reference because the other manufacturers all took up that torch for Google. Maybe now with so many more budget manufacturers Google feels (and possibly rightly) that their role is to show how to make an upper end of the reference, but it still means that those who want a stock Google that they know will have a certain level of support would not be able to do so with midrange prices.

    If Google does want to head into flagship territory I hope they consider at least making 1 device each year that is also aimed at the middle level “reference”. Namely what the Nexus 4 and Nexus 5 aimed to do.

  • ZBlade

    I think people need to stop referring to the word Nexus. There is a number of reasons why this is not called a Nexus and is called a Pixel instead. They are probably throwing the word Nexus out the window because the Nexus name ties with great value. From the rumors, the Pixel name is a iPhone competitor (unlike the Nexus where its all about value), so its about the very best that an Android phone can offer, but saying this, the Pixel need to be feature rich like the Note 7, blazing fast like the OnePlus 3 and first to get updates like the Nexus range, for it to be priced at a high price point AND compete against the iPhone.

    If Google can’t do this, then they have failed and should of stuck to the Nexus name.

    • Bardo

      For it to compete against iPhone in the US they need to sell it at retail wireless stores (Verizon, AT&T, Tmobile, Sprint) for on-contract pricing.
      They also need to widely market it on television.

      And I haven’t heard any rumors of that sort of thing.

  • Justin_Herrick

    At least there will be financing options.

    *sigh*