It looks the Pixel and Pixel XL are going to cost more than you think. A new report from Android Police now says that the Pixel could cost as much as the iPhone 7 and likely even higher for the Pixel XL.
A source close to Android Police says that the smaller Pixel smartphone could cost $650, likely for just the base model. The Pixel XL, on the other hand, could cost a bit more than that. There wasn’t a specific ballpark provided, but if the Pixel and Pixel XL have a similar pricing model to the iPhone, the Pixel XL will likely be priced similar to the iPhone 7 Plus’ $769 starting price point.
This makes the Pixel and Pixel XL rather pricey in comparison to how Nexus devices have been sold in the past. But, this may not all be a bad thing. While it might not go over well with the die hard stock Android fans, this could show the public that Google is serious about their phones.
The re-branding to Pixel in general could show that Google is getting serious about their phones. The company aired an ad last night that appeared during Monday Night Football as well as on some other major television networks. And with starting up the “Made by Google” slogan, the search giant could be positioning itself to truly take on Apple as a competitor. That said, the higher price points might not be all a bad thing for the company and brand’s image.
Android Police does note that Google will offer financing for non-Project Fi customers, making buying the smartphone a little easier to swallow. We should also see accidental damage coverage and an extra year of warranty available for the Pixel at an extra $99 and the Pixel XL at an extra $119.
Google plans to announce both handsets at an event in San Francisco on October 4. Get your checkbooks ready, folks. This could be a new era for Google’s smartphone business.
source: Android Police