The Galaxy Note 7 has been recalled, which you’re probably well aware of after the PR nightmare it’s caused over the past couple of weeks for Samsung. It’s been tough for the company to handle with new reports coming out about exploding phones and the recall process not working as smoothly as hoped.
Recalls aren’t pretty for anyone, but now Samsung is taking the next sensible step and yanking TV ads while the recall and exchange process is underway. It makes sense, since you probably shouldn’t waste money advertising devices that customers can’t go out and buy, but that’s surely going to bite Samsung in the pocket book if they already had any airtime lined up, although they’re reportedly swapping out commercials for things like Samsung TVs and refrigerators. We’re also about to be flooded with Apple ads in the coming weeks, so Samsung being unable to advertise their latest and greatest alongside it will hurt their sales numbers in Q4, too.
The advertising has been pulled in South Korea, but will probably start happening in other markets, too.
The Note 7 will (eventually) make its way back onto store shelves, so we’ll definitely see some refreshed ads once the dust settles. In the meantime, you’ll just have to make do with an extra helping of Apple during commercial breaks, with some increased focus on the Galaxy S7 and Galaxy S7 Edge to help hold the line.