T-Mobile announced the addition of some new partners for their T-Mobile Tuesdays promotion. The new companies joining in include Buffalo Wild Wings, PetSmart, Subway, and Shell. They will be joining existing brands like Wendy’s, StubHub, Fandango, VUDU and Lyft as partners with T-Mobile for the program. First out of the gate for the new partners will be Subway starting on September 6th when T-Mobile customers will be able to snag a free 6-inch oven-roasted chicken sub to go with a free Lyft ride and a VUDU movie rental. T-Mobile Tuesdays also include some contests and next week’s features the opportunity for a lucky winner to get free Subway sandwiches for a year.
As the program moves forward, PetSmart will be featured on September 13th as part of a campaign to raise awareness for the National Adoption Weekend. Subway and Buffalo Wild Wings will join other partners in the regular rotation going forward.
Partners are interested in the T-Mobile Tuesday program due to the interest it can generate for their brand. For example, HotelTonight jumped to the number 1 trending spot in Google Play when they were featured and BookShout experienced the same success in the Apple App Store. Conde Nast saw subscriptions for their Bon Appetit magazine surge by 14% from the partnership with T-Mobile.
It is not all about pushing the partners though says T-Mobile’s John Legere:
“T-Mobile Tuesdays has turned the idea of the loyalty program upside down. This isn’t about customers showing loyalty to us – it’s about us showing our loyalty to them with free stuff – every single week.”
T-Mobile says they have given away 14 million Thank You gifts since launching the program. Along with those smaller gifts, 2,000 customers have already found themselves the winners of the different contests that have been conducted. Some of those prizes included two airline tickets, MLB season tickets, a $10,000 shopping spree and even a new car with free gas for a year.