The wireless industry was in for a rude awakening last week when T-Mobile and Sprint went live with their new unlimited plans that are actually pretty limited. While the carriers say their T-Mobile One and Sprint Unlimited Freedom plans are full of value for everyone, both fall short and rid consumers of choice. The plans give customers unlimited talk and text but scheme you into thinking you’re getting unlimited data when the experience is “optimized” while streaming.
Unlike T-Mobile, Sprint didn’t immediately offer any way to upgrade Unlimited Freedom to get an untouched experience on its network. Now the carrier is going live with Unlimited Freedom Premium for people that want a plan that’s as close to unlimited as possible.
Hit the break to see what’s going on.
The Unlimited Freedom option launched for $60 per month for one line or $100 per month for two lines, but customers saw the fine print and pressed Sprint for the ability to pay a little more money to drop any optimization. This new extension, Unlimited Freedom Premium, is $80 per month for one line or $140 per month for two lines and comes with unlimited streaming on top of unlimited talk and text.
Sprint did its research and found that the Unlimited Freedom Premium plan is better than any comparable plans offered by T-Mobile, AT&T, and Verizon. The savings from Sprint are remarkable, especially when you compare it to AT&T. Side-by-side, Sprint’s plan is better than T-Mobile’s One plan by at least $15. Consumers will only have to decide if Sprint’s network is a fit before getting behind the carrier with this plan.
- T-Mobile’s Un-carrier 12 ends data plans, gives customers just One choice
- Re-carrier: Trickery is T-Mobile’s strategy with the not-so-unlimited One plan
- Sprint launches new Unlimited Freedom plan with unlimited data, talk and talk
The plan is already live online and in Sprint stores, but there’s a special promotion running through October that upgrades customers from Unlimited Freedom to Unlimited Freedom Premium for free.