Re-carrier: Trickery is T-Mobile’s strategy with the not-so-unlimited One plan

john_legere_talking_t-mobile_one

Since May 2013, T-Mobile has prided itself on being the revolutionary carrier the wireless industry in the United States needed. That’s why this carrier started positioning itself as the Un-carrier, creating separation from juggernauts and thus a positive image with consumers. Even I, a former longtime Verizon loyalist, switched to T-Mobile last year after being intrigued by the benefits offered just for being a customer. The carrier created incentives to switch and immense value to stay. Now it’s going to reverse everything done when the T-Mobile One plan goes live.

Everyone at T-Mobile wants you to think this is the direction in which all carriers need to go, but the simple truth is that T-Mobile One strips away choice and forces you to pay for the things you need.

t-mobile_one_un-carrier_12_end_data_plans

Beginning September 6, T-Mobile will go all-in on one plan as new customers will only be able to activate service by choosing T-Mobile One for $70 per month. T-Mobile One includes unlimited talk, text, and data; therefore, it seems like you’re getting a great setup. The problem is that you’re not actually reaping the benefits of what previous customers currently have. This new plan is nothing like what has been offered before, and it likely isn’t a fit for many. So much fine print is hiding in T-Mobile One that a consumer assuming T-Mobile has his or her back will be sadly mistaken.

t-mobile_one_un-carrier_12_rip_data_plans

While T-Mobile says the plan gives you “unlimited data” and multiple carrier-specific benefits, there are big catches. See, it’s not actually a plan with unlimited data in the slightest and you’ll need to pay extra for numerous things that existing customers with T-Mobile and other carriers already enjoy at no extra cost. T-Mobile, to be frank, is reverting back to the old strategies it once bashed. The coolness once exuded by John Legere & Co. is practically gone because of T-Mobile One.

Let’s go over what you’re getting from T-Mobile One and why it’s not so good for anyone.

First things first, it’s not at all a truly unlimited data plan because you’ll be sent to back of T-Mobile’s priority line if you exceed 26GB per month on the network. The carrier says these data hogs “may see their data traffic prioritized behind other users once they cross that threshold” and “may notice relatively slower speeds but only at specific times and places.” Because of that, customers shouldn’t be told they’re getting unlimited data on T-Mobile One even if there is an understandable reason behind their throttling.

binge_on_marquee

On T-Mobile One, you’re not realistically able to do whatever you want with your experience being adjusted by T-Mobile. Binge On, the carrier’s program that keeps video streaming from touching your monthly allotment of data, is standard on T-Mobile One. What you will almost definitely realize when Binge On is live is that video quality is watered-down from HD to 480p. It’s especially noticeable on YouTube when the video your watching is meant to look crisp and clear in Full HD but your phone or tablet only outputs this horrendous, dated resolution.

Want to turn off Binge On and enjoy video streaming the way it’s intended? Pay up. T-Mobile is going to charge $25 per month per line for you to do that. Now you’re up to $95 to get not-so-unlimited data the way you want. Existing T-Mobile customers can deactivate Binge On without incurring any extra surcharge; therefore, it’s confusing as to why on earth anyone would move to this plan when it’s drastically more expensive than the plans that are nearing retirement.

t-mobile_un-carrier_12_launch

Then you have to add an additional $5 per month if you don’t enroll in auto-pay. Uh, really? Prepaid usually do this, but T-Mobile is coming across as a thief now. It doesn’t end there, though. The carrier’s plans have allowed customers to use their devices as mobile hotspots while tapping into their own device’s data limit or one set by an included mobile hotspot bundle. That’s gone. T-Mobile One gives everyone unlimited mobile hotspot data at 2G speeds with the option to get back on the 4G LTE network at $15 per month for 5GB. Surprise, surprise.

t-mobile_john_legere_speaking_jacket

Allow me to explain my situation and what I’d end up paying on T-Mobile One. Right now, I’m on the 6GB plan for $65 per month. This is while using around 4-5GB every month with maybe a little mobile hotspot usage for my laptop. I’ve always had Binge On deactivated, too. Sometimes I change which credit/debit card I pay with in case the issuer is running a special promotion. What would I end up paying for those same layout on the new plan? A whopping $115 before taxes. And I don’t need faux unlimited data or want my video streaming to be downgraded, so the extra cost doesn’t have any advantages for me.

T-Mobile One, which isn’t an unlimited plan whatsoever, forces you and I to pay extra for wanting normal video streaming, using your phone as a mobile hotspot, and not enrolling in auto-pay all while giving you data allowance that could be completely unnecessary. It’s a reversal from when T-Mobile shook up the wireless industry by letting people pay for what they need for their lifestyle.

The choice in plans that assisted in T-Mobile’s rise is gone. It’s One for all and none for One.

Like many customers, I will fight T-Mobile until the very end to keep my current plan and avoid switching to the new ripoff. This isn’t the T-Mobile that I joined in 2015 and grew to love over time. If and when the carrier does force everyone to move to T-Mobile One, I will be packing my bags and switching back to the competition or one of the very wallet-friendly prepaid carriers. I’ll never let T-Mobile rip me off in the way they will new customers put on T-Mobile One.


About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.


  • Richard Dennis

    This is a great story, i would add the reason i am sure for the cost leveling is the faux freebie Tuesday and the massive cost of the infrastructure they are adding to actually compete with the big boys, i been at big yellow for 20 years and depending on this year’s crop of nexus devices i might be switching to G-fi.

    • Konor Sacks

      I have thought about G-fi but I use 8-12 GB of data. And most of the data is youtube.
      I hope that tm does not force my dad to move to the one plan….

      • Justin_Herrick

        If you’re using anything more than like 5-6GB per month, Project Fi is a hard sell.

        • Justin Emons

          Correct, though I’d say beyond 3gb of usage, fi is a hard sell. It’s good for those who just call and text I guess…

          • Justin_Herrick

            Def agree. It’s only feasible to a certain extent with little wiggle room.

      • Tony Rodriguez

        They won’t

    • therealkanuk

      I’m on G-fi and I like it. $60 for my wife and I. I use 2GB a month and she hardly use any. When we travel to Europe we have 4G speed at no extra charge.

  • jetblac

    They also doubled the price of data only lines and cut their bandwidth allotment by 2 thirds

  • Eric Houser

    U really need HD on a phone? Right. Stick with Verizon then and pay triple the price.

    • Dylan Wentworth

      If HD (or higher) is the only resolution the video is available in, you won’t be able to watch it.

    • Justin_Herrick

      When I have a phone with a Full HD or Quad HD display, I expect everything to be in high definition.

      I wouldn’t care if I were using a phone line the Moto E.

      • Gladson Jacob

        Your phone shoots HD video. But while streaming HD video, if the quality is downsized, you really don’t see the difference on a phone or even tablet. However, if you’re viewing on a HD TV 22″ and bigger, you’ll notice a difference.

        • Justin_Herrick

          I’ve watched videos on YouTube with Binge On activated and deactivated. If you’re saying you don’t notice the difference, I guess I just have insanely good eyes.

          • http://www.talkandroid.com/author/peter-h/ Peter Holden

            I seriously don’t understand how someone can’t tell the difference between SD and Full HD. Mind boggling. Pointless having a modern smartphone with a high-res display, may as well just use an old Nokia N97.

            • Justin_Herrick

              Bingo. Why would hardware manufacturers develop and implement FHD/QHD displays if you couldn’t use them? Like you, I’ll just start using an old phone of mine: the Palm Centro.

    • Justin Emons

      480p on a phone still looks like garbage and Verizon is SLIGHTLY more expensive, it’s not triple the price, enough with the exaggerations.

  • Shawn

    You need to get your facts straight. This only replaces the 95$ plan. All other plans are still available.

    • Justin_Herrick

      Watch the livestream John Legere, Mike Sievert, and Neville Ray did after the announcement. John was flat out saying the other plans are going away while Sievert and Ray had to cover him and say they’re staying.

      We’ll have to wait and see what happens.

  • Michael Henson

    Sorry, T-Mobile is still the best around. I have a Masters in math and your math is a bit skewed.

    • TJStrat

      It might or might not still be the best around I haven’t studied the others but it is definitely much worse than what it was. I’ve been with TMO for 2 years and this is the first sign of shadiness I’ve seen out of John Legere. Shame on him. Hotspot at 2G is useless so why even offer it? SMH.

      • Michael Henson

        I do agree it is not as good as it was but it is not the trash suggested in this article.

        • TJStrat

          Well it depends on how you view the article. I joined T-Mobile last year when they had a promotion for the first 4 lines for $120 plus $20/mo for each additional line with 10GB of high speed data per line and high speed tethering. That was the “Uncarrier” I have grown to love. This new plan is trash by comparison. However, it is still better than the competition regarding price but necessarily features. I use mobile Hotspot for my presentations for my business so I need it to make money. With this new plan most people in my shoes who use Hotspot for work and not just watching TV or gaming, will be forced to move or pay more since I can’t complete my presentation at 2G tethering. This is bogus and very “carrier like”. John Legere is alienating his fans with this stupid move. Just like the article said everything he has done or stood for has been reversed by this move. Very sad.

          • Gladson Jacob

            Existing customers are not forced to switch. You can remain on Simple Choice.

            • TJStrat

              But the question is for how long? Since technically we are not under contact to lock us in.

            • Michael Henson

              Once again….. today it is no problem…… but?

        • Zap Hon

          I have 3 lines under an older plan ($100 for the first 2 lines, and $40 for the 3rd line). This includes UNLIMITED 4G LTE Data + 7GB of Mobile Hotspot on each line. Each lines uses > 20GB monthly of data, and the mobile hotspot get’s used on 2 of the 3 lines. The new plan is TERRIBLE in comparison, and will be horrible for my son’s phone who on average uses 40-50GB a month (he refuses to put his phone on WiFi ever). We have BingeOn disabled (why would we want SD when our phones displays are all HD?)

          Let’s do the math on the new plan

          line 1 is $70
          line 2 is $50
          line 3 is $20
          We’re at $140 already with SD only
          $25 per line to get HD – $75 (is this per line??)
          $15 per line to get 5GB of mobile hotspot – $45 (is this per line??)

          So grand total is – $260 for a bit less than I pay $140 today for (we’re reaching AT&T and Verizon pricing here)

          I’ll be staying on my current plan as long as they will let me.

      • Dylan Wentworth

        Not the first sign of shadiness (that might be bingeon) but definitely the most sleazy so far.

    • Dylan Wentworth

      Must be a masters from Trump University.

  • Dylan Wentworth

    The party is officially over.
    They should call it what it is, a 26gb plan without usable tethering and without the ability to watch anything other than SD even though the latest phones are shooting 4k video.
    All for the low price of $75 per month!

    VerLieZon and the death star are going to love this because they can jack up their rates too.

    How do you tell a customer on the other networks whos only paying $50-60 for all the data they need, the ability to tether at full speed, the ability to burn through their data cap on any video they choose to watch and better coverage outside of urbanized areas that they should switch?

    • Gaius_Baltar4

      You’re telling me you can do more with data on AT&T and Verizon for $50-$60 than you will be able to on T-Mobile with unlimited for $70?

      …just check yourself into the looney bin now.

      • Dylan Wentworth

        ATaT and VerLieZon are horrible companies and it won’t take long before they get rid of anything below $75 too but yes, for the time being, you can get plans starting at $35 with data that you can use however you choose.

        I can’t stress this enough though, this will change and change soon when the pressure is no longer on them to be competitive. That’s how oligopolies work.

  • Julio Morales

    You don’t have to switch to the new plan if you are a costumer you have the option to keep the plan you have!!!!….according to a T Mobile rep i spoke to today….now new costumer are screwed and have no option to take that plan….if you planning to switch do it now and keep what ever plan you sing up….hope this help!!!!!

    • Bruce Wayne

      They are switching old customers to the new plan after a year or two.

      • lonniepop

        I’m calling BS on you… Batman.

        • Justin_Herrick

          It’s not clear what they’re going to do. Watch the livestream on John Legere’s Favebook that he did after the T-Mobile One announcement.

          • Kaulana1989

            Aloha would you like to join my plan on
            T-Mobile $70 flat rate a month unlimited talk text and data 4G LTE unlimited calling to Canada and Mexico talk and data and text Unlimited in both countries unlimited text and data in 145 countries plus free gifts every Tuesday
            It helps me out with my bill I have a animal charity foundation on the big island of Hawaii hope all is well take care Also included in your plan is 14 GB of mobile hotspot LTE every month you can turn your phone into a Wi-Fi router and share the 4G LTE speed

  • fn noobee

    I don’t know how much of this is true, but I’m keeping my Simple Choice 6GB plan @ 40/line until they try to force me off (no sooner than about 2 years from now guaranteed). I’m already using Project Fi when I’m at work. If they force the switch to this BS, it’s bye-bye T-Mo and will only use Fi.

    • Tony Rodriguez

      They never do and they won’t

      • Boomdizzle

        Unless they decide if you want to finance a new phone/upgrade you have to switch to their new one plan. Every other carrier has done it, wouldn’t surprise me if Tmo does also now.

    • TJStrat

      Can they force us to switch? That would be bullshit

  • Eric Houser

    Not true. They down res it.

  • abn

    I Will never jump on the T mobile band wagon. SPRINT has the unlimited plan that works for me and my family and thanks but no thanks the other carriers service wasn’t what it said it would be. At least no more dropped calls.

  • lonniepop

    Don’t all carriers prioritize once you hit a certain limit? And what makes the author think that his current plan will be taken away from him?

    • DayDream

      Exactly! This author sounds like a brat.

      • Justin_Herrick

        No, I sound and am someone who is pointing out this plan isn’t unlimited like T-Mobile says it is.

        • DayDream

          It’s the exact one they’ve had for years, minus the hotspot and HD video, and it financialy reflects that compared to their current pricing. It’s the most unlimited offered anywhere

          • Justin_Herrick

            “minus”

            So it’s not the “exact one” they’ve offered. And “most unlimited” still isn’t unlimited. It’s not the truth.

            • DayDream

              Then don’t get it. “Minus” the fighting to keep your plan.

          • Zap Hon

            No, read my other reply, it’s a 85% price hike over the current “unlimited” plan (for me with 3 lines).

      • Boomdizzle

        I imagine if you need a new phone on a payment plan they could very easily make you switch to the new one plan in order to get the financing thru them. Wouldn’t surprise me the least if they did that. Every other carrier has at one point done that to get the majority of their customer base to switch to a new plan.

    • Justin_Herrick

      Carriers do prioritize, but T-Mobile is calling this an unlimited plan when it’s not.

      As for taking away plans, it’s not surprising for carriers to move people off of plans and onto new ones. Customer service representatives at T-Mobile have been saying you can keep your plan and whatnot, but John Legere stated the plans will be gone and existing customers will eventually be pulled off of them. Mike Sievert and Neville Ray were quick to cover that up.

      • Ram Venkat

        Don’t understand how this isn’t unlimited? Is there a hard throttle? Can you point me towards the rfc that explains to me how prioritization is equivalent to a hard throttle (doesn’t exist). I agree that this plan isn’t the best, but very misinformed on how prioritization works. Another question, if it is not truly unlimited how are people able to use 100/200 GB, 1TB etc…?

        • Justin_Herrick

          It’s not unlimited because you can’t so whatever you want. There’s a catch here and fine print there. T-Mobile is not being fully transparent with T-Mobile One.

          • Rv

            You can’t what? Hit 200GB? I’m on the UNL plan, I can show you how I can get to 200 GB.
            You’re contradicting yourself here, is your issue that they are deprioritizing or that they’re not transparent (not the case since you obviously know about it).

            • Andrew Singleton

              Bazinga

            • Justin_Herrick

              Part of my job is to inform people, so I hope I “obviously” know what T-Mobile is doing.

              Come September 6 and beyond, people are going to switch to T-Mobile and not be 100% understanding of what they’re getting. Then, if (and it’s a big “if”) existing customers end up being switched, they’ll get a lesser value.

              My issues are that this is not an unlimited plan, this plan rips people off, and this plan takes choice away from the consumer. That’s the point of the entire thing I wrote.

            • Rv

              Still not clear, unfortunately, I understand that many readers are uninformed about this topic, so you can get away with just saying things like “it’s not unlimited, you’re getting ripped off, rah, rah, etc…”
              Be clear, is UNL high-speed tethering not part of the default plan? Yes! Is UNL high-speed smartphone part of the default plan? Sure is! Is deprioritization hard throtting? Nope! Is this plan taking choice away? Nope! Is it making people pay for the choice? Sure is! Is it moving away from the UnCarrier way of doing things? I can understand that argument.

            • Gaius_Baltar4

              You are completely wrong and not thinking clearly.

              What about people on Tmobile’s 10GB plan of today? That’s $80 they can switch to the $70 plan, save $10, and use their phone a whole lot more than before.

              People on the the 6GB for $65 who run over their data due to social networking or video chat can pay only $5 more for unlimited access.

              Why ignore all this? There are a lot of positives not just rambling negatives.

              $20 for unlimited tablet data too? That’s phenomenal.

        • InvestLite

          It’s not unlimited because they’re telling you how you can use the data. Here’s my example. I work saturdays and watch college football on my tablet. 480 looks terrible so I turn off binge on and pay for more data. I use anywhere between 5-20GB/month. Currently my plan costs me $50/mo. To get the same thing I’ll be paying $95 with the new plan ($70 + $25 for HD streaming). My usage will be the same but I’ll be paying almost double.

          What sucks is that I can’t even switch carriers because no one else gets coverage where I work.

          Now, luckily I don’t have to switch…. yet.

          • Rv

            I’m trying to understand, you say that they are trying to tell you how to use data, but then you go into pricing.
            So they aren’t really trying to tell you how to use data, they are trying to upsell you on various aspects of the plan. If your point is that, that’s not the UnCarrier way of doing things? 100% understand.
            Just wondering, what plan are you on for 20GBs of non-optimized video usage for 50$?

            • InvestLite

              2 lines unlimited for $100.

      • Andrew Singleton

        T-mobile rep for 3 years. Never, not once, has the company “pulled off” any customer from any plan. Given tons more features for the same price? Definitely. Upgraded hotspot without telling you? Sorry. Demonising T-mobile for the caveats on unlimited which are posted all over the store and fully available to view on any device or computer is a waste of everyones time. If you use your phone as your home ISP you are a problem not a victim.

        • Justin_Herrick

          Why is there such backlash if these caveats are, as you say, posted all over?

      • Gaius_Baltar4

        They never ever said existing customers will be pulled off. He said soon unlimited will be the ONLY offering. You’re twisting his words.

        And yes it IS unlimited. Deprioritization is network management not throttling or penalty for using a certain amount of data.

  • A

    Love the article. You nailed it and its nice to see that people understand what’s happening right off the bat. Keep up the good work.

    • Gaius_Baltar4

      It was one sided and he left out a lot of impartial information.

      Like YouTube is default SD on most phones anyway and you can’t even switch to HD on some phones. Netflix has been 360p for years on Att and Verizon.

      No one really notices it on a screen the size of your phone.

      Also the cost of the ‘HD’ streaming equals out to what T-Mobile charges now for unlimited. So it’s really a discount for 480p. A discount most people will find value in taking.

      This is why IMO this was a bad article. Multiple perspectives need to be taken into account.

      • http://www.talkandroid.com/author/peter-h/ Peter Holden

        Seriously, you can’t tell the difference between SD and Full HD? You actually like watching pixelated YouTube videos?

        • Gaius_Baltar4

          You’re forgetting most apps default to SD and the vast vast majority of users never toggle that setting to HD. So for all those many millions of people they would see no material impact on Tmobile’s SD only plans.

          Also until literally a month or two ago Verizon and AT&T users ONLY had the ability to watch Netflix at 360p. They couldn’t get HD if they wanted to. So yeah that’s proof right there no one noticed.

          Also there’s the science of higher resolutions which is relative to screen size which is relative to distance screen is to your face. At most viewing distances and viewing lengths at 5-6 inch screens 480p is NOT pixelated or a sub par viewing experience. It’s literally one of the most smallest trade offs one would take for unlimited data for everything else.

  • Dan Satalino

    Excellent article. I joined T-MOBILE in 2014 and convinced three friends to switch. This T-Mo One garbage is a big disappointment. I’ll stay on my 5GB a month plan and if they try to screw me or of it, I’ll will shop around ALL carriers including Big Red!

    • Kaulana1989

      Aloha would you like to join my plan on
      T-Mobile $70 flat rate a month unlimited talk text and data 4G LTE unlimited calling to Canada and Mexico talk and data and text Unlimited in both countries unlimited text and data in 145 countries plus free gifts every Tuesday
      It helps me out with my bill I have a animal charity foundation on the big island of Hawaii hope all is well take care Also included in your plan is 14 GB of mobile hotspot LTE every month you can turn your phone into a Wi-Fi router and share the the 4G LTE speed

  • Richard Buie

    Hotspot is limited to 2G speeds….not 2GB

    • Zap Hon

      Might as well be 2GB, it’ll take you just shy of 4 days to download 2GB with 2G speeds. And that’s assuming perfect conditions. Good luck with that.

      • Richard Buie

        Touche’

        Either way I’ll stick with my at&t limited unlimited plan.

        Cheers.

      • Andrew Singleton

        35 hours. Not 4 days.

        • Zap Hon

          I guess it depends on what you calculate 2G speeds as. I used the value of 50 kbit/s which is the “theoretical max” of GPRS 2G (though in practice it’s only 40 kbit/s). Using 50 kbit/s (6,400 bytes per second), to transfer 2GB (2,147,483,648 bytes) it would take 335,544 seconds (93.2 hours or 3.9 days). Either way, it’s not usable at 2G speeds unless you are connecting to a text based MUD via telnet (since we’re literally back to dial-up speeds)

          • Andrew Singleton

            128kbps.

          • Andrew Singleton

            The throttle is 128kbps.

  • DayDream

    “..numerous things that existing customers with T-Mobile and other carriers already enjoy at no extra cost.”

    Name one then! Lol
    Hotspot? Nope
    Binge video all day? Nope
    Who offers unlimited data? Heh, Sprint .. no.

    Take a chill pill … or whatever, the plan is optional. Keep enjoying what you have, no fighting necessary. Stop with the misleading articles to fuel your radicalized disdain.

    • Zap Hon

      Or pay attention and read the comments. Sure we can stay with our current plan (for however long they decide to let us (most likely until we need to add a line, drop a line, replace a phone, etc.)), but what about new customers. Literally someone just like me would end up paying 85% more than I do today. That’s not un-carrier. That’s CARRIER.

      • Gaius_Baltar4

        So what offering out there beats Tmobile’s $70 unl plan with 480p video if you’re a heavy user and don’t care about HD?

        What does $70 with AT&T and Verizon give you?

  • Vladimir Caraballo

    11 Year T-Mobile Customer Here with a Family Unlimited Data Plan with 7 GB Tethering per Line($100), that feels Ashamed by What Legere is Attempting to Pull Off…… I was Frantic when the AT&T Buyout Almost Happened and Concerned All those Years that T-Mobile was Dead Last in All Markers of the Big 4 Carriers…. When the Uncarrier Campaign began and actually started turning the Company around (Thanks to the $5+ Billion received from AT&T in the Failed Buyout) I was so Relieved, But this is All Being Undone….. I Hope Someone Has the Good Business Sense to realize that this will be A Detriment to this Company Going Forward and Formulate a Better Path to the Future….. Needless To say they will loose a Customer if they ever try to Pull this off on Me

  • https://www.youtube.com/channel/UC32B2ebZJiGJF8p-VtlfSog WeActOnImpulse

    They had to pay for T-mobile Tuesdays somehow. I’ve been representin’ t-mobile and even got my whole family to switch over since 2013 but but I should have known it wouldn’t last forever. T-mobile had a nice marketing campaign these last few years and there were some benefits to take advantage of but now that t-mobile looks good they’re going right back to the shady deceptive t-mo they always have been and always will be

  • Bruce Wayne

    What a joke of a plan.

  • Raygun

    Actually it is unlimited internet just not unlimited 4g LTE they throttle you to 3g internet and no overages to pay for so they can say unlimited internet access so stop complaining cause it never anywhere says unlimited 4g LTE but I personally don’t care for the plan

  • http://www.mindfog.com MindFog2287

    I wrote a letter to John Legere stating very much this (and his exec team called me). I paid my ETF’s at Verizon (after 12 years) as soon as Uncarrier1 was announced because i wanted to put my dollars behind this company. All the goodwill T-Mo earned from this former fanboi has been dashed in an instant. I can’t believe Legere put his face on this, but I guess they were going to go premium at some point and let the MVNOs handle the cheap plans. They’ve done a lot of work getting the network to this point.

    I will hold onto my 10GB and five lines as long as they let me, but I have the same feeling now that I did with unlimited on Verizon – I know the company would love to trick me into getting on a new plan.

    I just don’t trust them anymore, and that’s the real shame because I thought they were different. Pretty stupid of me. This is a company with profit as it’s bottom line, not “shaking up the industry.” How could I have forgotten that?

    • Tylerstravis

      This. Exactly this. 100%

    • Justin Emons

      What? A company caring about profit? How could this be… It’s almost as if T-Mobile is a *gasp* business?!

      • http://www.mindfog.com MindFog2287

        I do believe that’s exactly what I said.

    • Gaius_Baltar4

      You don’t trust them because they changed their rate plan offerings?

      How rational is that? They didn’t change YOUR plan and they said you can keep it. Companies do this all the time.

      What more could you realistically ask for here?

      Are you saying T-Mobile doesn’t have a right to change their offerings for new customers?

  • Andrew Singleton

    This is really harsh. T-mobile hasn’t ever force switched anyone to anything. Take a deep breath and enjoy your 6 gigs.

    • Justin_Herrick

      Watch the livestream John Legere did with Mike Sievert and Neville Ray. You’ll see that there is a very strong chance existing customers get moved, but there were reports out on Friday/Saturday saying T-Mobile is now backtracking to keep the 2GB and 6GB plans even after September 6. We just don’t know yet.

      I doubt my words are harsh. T-Mobile has gone about this in a very poor, secretive way

      • Gaius_Baltar4

        So when they said every step of the way that existing customers get to keep their plans you somehow interpreted ‘strong chance existing customers will get moved’?

        Come on admit you just pulled that out of your –

      • Steve Taylor

        Wow not sure what you were watching but I thought it was pretty clear when Mike Sievert answered the question, if you like your current plan then by all means you can keep it. He even said that the current plans won’t be phased out immediately so when you use this doom and gloom and state after September 6th new customers won’t have a choice you are incorrect.

        If you do the math for a single line unlimited which is currently 95 the new plan is 70 + 25 (for HD) so still 95 with the only difference being limited LTE hotspot for unlimited 2G hotspot. Do I think that is a good trade, not really but it’s also not the end of teach world or some plot to fleece customers. T-Mobile is not a charity, they are a public company and must make a profit. Heck if they didn’t they wouldn’t be able to raise capital to build more infrastructure.

        You keep harping that it’s not unlimited, my question is do you get charged if you go over? Do you get throttled if you go past 26GB? No the only thing that happens is that you get de prioritized behind the 97% that haven’t used as much data if a particular tower is congested otherwise you are full speed ahead as usual even past 26GB. The other carriers do the same thing but just use a percentage which moves so you never know where it is, John Legere decided that rather than a moving target he would just stick a number on it. Heck you want unlimited at Verizon, Humm that’s right they don’t have it. AT&T oh that’s right you have to buy a direct TV package.

        After reading this article all I got was that the author had an agenda, said things that clearly weren’t said or misrepresented what was said and just wanted to scare for the sake of it.

        While I agree this new plan is not the greatest I do think it is a step in the right direction and with a few tweaks could be a way to go foeward.

    • http://www.mindfog.com MindFog2287

      Not harsh. T-Mobile has played the part of the industry rebel for the last three years, and a lot of us bought into that.

      Now they decide they’re going to do the same thing we left Verizon for. The criticism is absolutely warranted.

  • Face

    Everytime I call TMobile about something they thank me for being with them so long now. I’m paccing my bags up too. Way to much competition to do something dumb like this.

    • Anthony Taubenkrau

      They aren’t making you change your plan.

  • Tylerstravis

    Thanks! This is exactly how I feel!!! I was with (Voicestream) T-Mobile from 1999-2010. I switched to Verizon for two years and switched back when they tried to push me out of my unlimited data. If T-Mobile tries to pull that shit for any reason I will absolutely be gone!

    I hate this new setup so bad I may just quit out of spite.

  • tsmith_22

    first off..you will not be forced to change any current plans..adding lines, etc are priced based on what you currently have..new customers, however, only have the option of choosing what is available at the time..secondly, tmobile’s data IS unlimited and you CAN do what you want..fyi most carriers throttle you and prioritize after 26gb today, tmobile is just being upfront about it..most people don’t use 26gb in a month anyway, just saying..and lastly if u dont like the new plan, dont switch..it may not work for everyone but that’s the beauty of not having contracts and having options…

  • Ming

    Tmobile is definitely not Unlimited. I have Walmart family mobile which uses Tmobiles network. Tmobile has disconnected 1 of my lines twice in the past 5 years for talking too much! It’s true. Bunch of hypocrites.

    • Zap Hon

      Not even remotely the same thing.

    • Gaius_Baltar4

      OMG that’s a completely different company you’re signed up with. They have their own policies and restrictions.

      You win the most unintelligible comment of this page award.

  • Tony Lopez

    I will reluctantly run back into the arms of Verizon if they force this crappy plan on existing customers. I pay $100 2 lines unlimited everything.

    • Zap Hon

      Exactly, under the new plan, it would be $70 (first line) + $50 (second line) + $50 (HD video on 2 lines) + $30 (5GB of Hot Spot vs 7GB on the $100 plan) or $200 for the same thing now.

      • Justin_Herrick

        That’s ludicrous pricing.

    • Gardo

      I hope they grandfather all of us into our existing plans, this new plan sucks big time and if they switch me automatically, I’m taking my six lines elsewhere.

    • Rvspinx

      They will not change existing customers. I have the same 100 for unlimited 2 lines. 40 per additional line. I also have jump on demand and they won’t remive that either. This change really only affects new customers, so the question is.. can someone get equal or better options on at&t, Verizon, Sprint or an mvno.. if they can new subs will slow and this plan will provably probably be revisited.

      • Tony Lopez

        I don’t think they will force this on existing customers but I’m ready to leave if they do. I buy my phones outright unlocked so I’m not tied down and it’ll be a quick transition.

    • paramo96

      Same plan here. Don’t think I’ll be changing anything any time soon lol

  • RT

    T-Mobile is unlimited. I’ve used 70gb on my line this month.

  • Gaius_Baltar4

    Poorly researched article.

    Your either deliberately or unintentionally (due to lack of care) left out that most phones default to SD resolutions for most video apps. YouTube being one of them.

    Also why are you completely ignoring the fact that AT&T and Verizon users have only had 360p Netflix for YEARS and not a single person noticed. A lesser resolution than Tmobile’s offering. And the important fact of that is no one noticed that 360p. Not one.

    They didn’t notice that lower quality to such an extent that AT&T and Verizon fanboys would go online and criticize Tmobile’s initial BingeOn offering when it actually offered higher quality than they were receiving

    • Mike

      What your saying is completely ridiculous. If you can’t see the difference between 360p and 1080 p you need your eyes checked. Point is those of us with current unlimited would are paying way less then new customers will be paying with the one plan. They reported the one plan as if they were doing s0me9ne a favor when in reality is a price raise on the real unlimited plan we already have

      • Gaius_Baltar4

        Wrong. Current unlimited plan pricing is $95 for a single line. The new plans are $70 for SD and additional $25 for HD which makes it the SAME price as unlimited sold today.

        The new plans should be viewed as an optional discount for those not needing HD.

        • Justin_Herrick

          Except you can turn off Binge On at no extra cost today.

          • Gaius_Baltar4

            But that’s cost of unlimited today is the same as what’s going to be an HD cost with the new plans. It’s actually a discount to take SD

            • Justin_Herrick

              You also get 14GB of tethering at 4G LTE speeds with today’s plan. T-Mobile One gives you unlimited 2G speeds with every 5GB being priced at $15.

            • Gaius_Baltar4

              Sure but that’s really the ONLY fair negative I see with the new plans over the old plans. Like that’s it. Everything else written in article also applied to the old plans. Carriers change rate plan offerings all the time and more often than not you can keep your old set up.

  • E.L.L16

    I would like to first say T-mobile isn’t unlimited now. After you pay for your certain amount of gigs, you get reduced speed anyways. Furthermore they still don’t cover the areas anywhere near as much as the other carriers do. I am constantly losing service and Internet. Sucks when you have GPS then it goes down in the middle of nowhere. My phone is constantly on WiFi at my house. And yet somehow I use all of my gigs highly unlikely. They lie all the way around. I even had issues with my phone draining my gigs when I downloaded the new update. Everytime I put WiFi on it would immediately turn off. I didnt realize this for awhile until my data was being drained. I got a new phone but they wouldn’t give me any of my gigs back. First problem I’ve ever had with them and they were unwilling to give me what I paid for.

  • Mali

    Perfectly said. The day this went live.. I immediately called tmobile and told them to not touch or change my plan.. And if they do I will leave them.. I’ve had them for 14yrs..im 32 now.. I enrolled with tmobile in my senior year of high school. I’ve been with them ever since. I worry they will change my plan.. The reason why is because just about a week before the uncarrier plan went live.. I had received a letter in the mail with some kinda policy change nonsense.. I failed to read it’s entirety.. And I’m almost sure it has something to do with this plan. I will not stay with them if this happens.. I currently pay $303.09 for 5 lines.. All the lines have unlimited. Three of those lines have an installment payment phone plan.. Even with those my bill isn’t bad at all.. Now imagine.. Doing the new tmobile plan.. And adding a new phone on a jump plan.. You’d be paying from that $113 you quoted to more like $143!

  • nancy hensher

    This is why I am happy with Metro PCs. For $ 55.00 a month I get unlimited data talk & txt. I get 8 gb of hotspot data bedore I get throttled down. Which really is not noticeable until I use over 20gb . And listening to music does not take away from my data either. I was worried how Tmoblie would change my service . But no change & I have had Metro now for over 6 yrs . I can’t see me changing carriers . O and they only charge you $ 3.00 if you pay cash .Autopay or paying on the phone they do not charge when you pay your bill.

  • BbVirt

    Gaius_Baltar4 is s ghey T-Mobile fanboi who can’t accept this new plan sucks donkey balls.

  • Gardo

    I’m pretty sure this new plan is going to slow down subscription additions, seems kind of dumb to me.

  • dasocialmisfit

    So T-Mobile is robbing people again, all their customers will leave with T-Mobile doing this bulshit

    • InvestLite

      Pretty much. I’ll be hitting the door before I sign up for this crap. It’s funny, they could solve most of this dilemma by giving everyone 10GB (or whatever number they think is feasible) of HD video or tethering per month. After you hit your 10GB you are throttled on your video.

  • Playnice

    Tmo Making project Fi look really attractive. If they phase out the pay as you go “unlimited data” 30/mo ,bubye.

    • blakewhitlow

      Project fi is already great I love that it’s pay as you go. I had tmobile with 5 gigs of data but I wouldn’t use all those gigs and now with project fi I am much more aware of how much data I use to try and get mybill as little as possible.

    • InvestLite

      Yeah, paying $10 per gig is totally attractive when you want HD video.

      • Justin_Herrick

        Just depends how you use your data.

        • InvestLite

          IF, not how.

      • Playnice

        That’s fair,I guess. Personally I have never hit more than 4 gigs, but everyone uses their phone differently. I have no use for hd vids on my phone on data, that’s what Wi-Fi is for and I don’t watch unless I am on Wi-Fi. I can wait, others not. It’s all good

  • Insight Spinner

    While I also am surprised by the decision, it isn’t shocking that a business backpedaled to hold onto more cash. The are NOT going to force a shift on existing customers, however. We have the 10gb plan that came in before the 6gb. it was worth switching from our old plan (been with T-Mobile probably close to 10 years now). When the 6gb downgrade came in our plans weren’t touched (2 lines for $120, third for $50, 4th and 5th free + insurance and taxes = 5 lines for $237). We are normal folk, so we actually appreciate binge-on for what it is.

    Now, if this is your thing to protest, walking away to support a change could be the action for you. There are much more important things I save my activism and action for. As long as our society thrives on competition and capitalism, companies will make moves to undermine completion (uncarrier) and then have to recoup more revenue (recarrier) and they will swing back and forth. Before our great 10gb family plan came in, a great plan was offered to single subscribers and families had to eat crap for a year or more. I thought of changing but no one was better.

    We get crappy service at home, but we use WiFi calling at the house. Local data speeds have tanked. I measured <1mbps for a week download with 7 -10 up and on a great day, downloads are the same as uploads. They used to be around 17-20 on average here (I have my speed test log to prove it).

  • Tmobile rulz

    It clearly states that anyone on a different plan now will remain on their plan. This new plan is for new customers only and compared to verizon pricing, you’re still getting a much better deal.

  • Tmobile rulz

    Here are some screen shots – try getting your facts straight.

    • Justin_Herrick

      They’ve backtracked on the topic. Like I’ve said to others, watch John Legere’s livestream on Facebook after the announcement. The guy clearly says people will indeed be moved and then Mike Sievert and Neville Ray stepped in front to dismiss his words. We’ll see what really happens in time.

      Who is still affected? New customers. I don’t have this job just to talk about myself. I’m telling readers what T-Mobile is doing.

      • David Frampton

        Great article!! Thank you from a techie and a tmobile costumer glad he read this. I might not have read the terms and conditions to save $10. I’m on the GF’erd $80 unlimited plan. Thanks for taking the time to share your experience and knowledge.

        • paramo96

          I don’t I’ll ever leave my 2 lines for $100 everything unlimited plan lol.

      • https://www.travelnw.us Calvin Hodgson

        Yup, everyone who complained to John et. al got them to reverse their minds—for now—to keep some of the Simple Choice plans. The way I see it, they are just trying to grab more revenue out of those who don’t use much and are on a single or dual lines.

  • Reed

    Oh god the stupidity.

    I’m currently a T-Mobile customer, have been for a long time. They’ve ALWAYS deprioritize users who go above 26 GB. It’s also not throttling, considering most of the time you can’t tell it’s happened to you. I use 130 GB a month on average, I never get lower than 1 mbps even in crowded urban settings.

    • Aaron Austin

      Thank you for this post, now I don’t have to write it all! I’m in the same boat, I use over 110 gb a month and very rarely does it ever cause any bad experience. Just reboot and good to go. While we r at it, why would you talk crappie about something your not on and have no experience with? It’s people like this guy spreading false info that’s ruining this country.

      • Justin_Herrick

        No, I’m not spreading false information. Part of my job is to inform people, and that’s what I did with the original news post and then this piece. So I’m not just writing to talk about myself. This plan is not a fit for many people, and T-Mobile hasn’t done a very good job to explain itself (albeit they’ve cleared up a few things since Thursday).

        • Aaron Austin

          Lol not unlimited data you say?! That is false information friend. I have unlimited as I said and am always Iverson 100 gb a month. That’s well over your worried number of 26 gb.. and at that the “throttling” is extremely rare and then rarely noticed bc it’s not a big deal. Report facts not your opinions on what the fine print says, take a poll on unlimited users.. I’ve never heard of any throttling issues for heavy data users. Or at minimum try it for your self bring you start talking crap about it. The only down side to new plan I see is the loss of high speed Hotspot that most people don’t use anyway.. but, unlimited data on tablet that most people prefer to use. Ya that’s worth it!

          • Justin_Herrick

            I’ve reported on the facts. There’s opinion in this post, for sure, but I’ve said nothing out of line that misleads anyone.

            • Aaron Austin

              Just more half ass journalism…
              And u said multiple time it’s not unlimited data yet there’s no indication anywhere that the unlimited data is limited talk to people using it. Reread the stuff, deprioritized when tower under heavy use, not turned off only slowed for a time

            • InvestLite

              It’s not unlimited data. The only way most people could use 120gb/month is HD video. Now your unlimited is quite limited since you don’t even have access to HD video.

            • https://www.travelnw.us Calvin Hodgson

              There is always torrenting and downloading huge files on the phone to transfer to your computer. So as long as you got the memory to support those downloads.

            • Rv

              Well, I have a friend on the 6GB plan who constantly uses 150GB+, he’s on Youtube/Netflix all day, easily doable.
              If you think about it – 1.5/8*3600*6*30= 121,500 MBs, so about ~120 GBs, so about 6hrs per day for a month, I’ve certainly done that for months at a time, when I had summer breaks.

  • ILikeAndroid

    Bro. You don’t have to switch to T-Mobile One if you don’t want to. Everybody is all freaking out about their plans changing but if you’re already a customer, what you have isn’t going to go away unless YOU change it. One isn’t gonna override what you have. You’ll just be on a grandfathered plan.

    • Justin_Herrick

      It’s not just me, my friend. It’s affecting new customers, too.

      • ILikeAndroid

        It’s only affecting new customers. Everyone on a current simple choice plan will remain there. And most customers we’ll get excited about this. I’m a sales rep at T-Mobile and I’ve already had people coming in asking when it starts so they can switch to it. And people on these forums are techier than the average consumer. Most customers I encounter don’t even know what Hotspot is, and they won’t notice the difference between 1080p video streaming and 480p on their phones because they either don’t care about resolution or don’t stream. This plan is for the 99% of “average” customers. Not the 1% of techie ones.

        • Justin_Herrick

          The reason for me writing this wasn’t to talk about myself. It’s for existing and, especially, new customers who don’t understand what exactly T-Mobile One is. I completely understand that, at least for now, I don’t have to switch to T-Mobile One. But new customers will have to be on that plan and it may not be the best fit for them. Consumers should have choice from a carrier.

          Why is there all of this backlash? Something is off with the plan and T-Mobile hasn’t been very transparent about it.

          • ILikeAndroid

            I think the reason you’re getting backlash is because you’re clearly unhappy with T-Mobile One, which I can understand, but because of that this comes off as an emotionally biased article. I understand your frustration and I’m not trying to bash you. It will soon become my job to sell this to people and I’m not a huge fan either. I’m just saying the post has a “doom and gloom” feel but in reality, this plan will benefit more customers than it hurts

            • Justin_Herrick

              I guess we’ll just have to wait and see what happens. ;-)

  • M Murray

    Very informative. I don’t understand why people are knit picking your article….

    • Justin_Herrick

      They’re in denial that T-Mobile is being shady with this plan. Plus, multiple commenters work for T-Mobile so I can understand that super-passionate defenses.

      I’ve said it multiple times… I’m pointing out that T-Mobile One lacks transparency and, despite existing customers being protected for X amount of time, new customers will be hit with little choice and, if they go to this plan, surprise charges left and right.

    • Rv

      Maybe I’m one of those nitpickers, but I’ve already conceded that some parts of this plan are not the “UnCarrier” way of doing things. That being said, I have an issue with sensational claims being made without a firm(or any) understanding of technical concepts behind them.
      I’ve tried to question Justin about the facts behind some of his statements, but I just get the same statements- “Yea whatever, its not UNL, and people are getting tricked”, maybe not the person/place for a technical discussion.

      • Justin_Herrick

        The facts are in the piece; therefore, I’m not going to keep repeating myself for you. For us to keep a productive discussion, you have to know what I wrote and my information comes from T-Mobile itself.

        • Rv

          The issue is more your interpretations of T-Mobile information as facts. So much opinion is passed off as fact, I’m not sure you understand what is what.

          I’ll need to greatly lower my expections of your knowledge of technical concepts to continue to have a “productive” discussion.

          • Justin_Herrick

            Hurling insults and dismissive comments isn’t very a productive thing to do.

            Moving on.

            • Rv

              Apologize if that came off as an insult. But you’ve skirted around or made blanket comments on one simple question I’ve asked multiple times – How is deprioritization, throttling?
              I’ll leave you with this, http://metro.cs.ucla.edu/papers/Luo.MONET04.pdf, or http://www.cse.wustl.edu/~jain/cse574-06/ftp/cellular_qos.pdf for a better understanding of this subject.

              Moving on.

            • Justin_Herrick

              You’re being sent to the back of the line and not getting what you pay for.

              Look at you copying my “Moving on.” comment! So productive!

  • seancaldwell

    I predict Tmob and Legere will realize there are a few issues and make some adjustments to the plan. They seem to listen to customers.

    Increase the tethering allotment to 7 gigs would be first on my list.

    • Rv

      Yea, most likely

  • bobo348

    26 GB!??? That is a HUGE amount of data. If you are using that much, you are doing something odd. The author is simply getting his 15 minutes of fame with inflamatory headlines… smh

    • Justin_Herrick

      Really? lol…

      We’re doing our job. Sorry if it gains traction and a lot of people share their thoughts.

      • Mike Toreno

        That’s a weak response. There’s a good response to be made to that comment (and I tried to make it) but yours isn’t very useful.

        • Justin_Herrick

          I was responding to him saying that I wrote this for “15 minutes of fame” with an “inflammatory headline.”

    • Van L

      Yeah PORN!!!

    • Mike Toreno

      Using a lot of BingeOn, that’s how you use that much. And this is not really throttling, it is just scheduling. The speed doesn’t get slowed down unless there’s congestion. My wife listens to Youtube music videos at work and busts the 26 GB, but hasn’t noticed any slowdown. The problems are, forcing everybody onto the same plan, taking away the option to use HD if you want, and taking away hotspot, while telling everybody this is good for them. I’ve been happy with T-mobile since they started their uncarrier moves in 2013, but this is a bad move for customers. Fortunately, I don’t have to change, and I won’t.

    • Thom DelForge

      I don’t think so. I am a novice in the ways of tech; however, T Mobil did up sell me with too good to be true ‘UN’Limited’ HotSpot for use with domestic ‘Smart TV’s’ , and computer Internet access. A total night mare. Customer service that was beyon excellent went from stellar to dismal — nonsense ‘screen read scripts’ and high volume ‘congestion’ as excuses. After multipul trips to T Mobil stores and countless calls w/long (and some times very long) hold times I figure out the truth. T Mobil throttles down data to unusable speeds (2G) — paying $165.00 per month and this is not acceptable — niether is their marketing slogan ‘UN’. Deceptive.

    • ANOTHALIFEBROTHA

      No. you’ve just been brainwashed but terrible carrier plans that make you think you should use your phone when you want. Man I remember when the iPhone came out on ATT. Terrible talk and text plans but man, use your internet as much as you want. It was great.

      I hate carriers.

  • Van L

    Yeah, feels like you’re stealing something right

    • Maddy Parker

      Right… I love it….

  • Vincent Viola

    It would cost me $20 extra to switch over to T-One so I’m not doing it. My daughters and don love the music freedom and binge on. I’m ok with the downgrade in picture too. My 10 gig plan with binge on is good enough for me! 6 phone service for $160. Nobody is forcing me to switch.

  • IHP1928

    bahahaha