The Note 7 is shaping up to be a fantastic device, and early adopters seem to agree with that. New data from Samsung’s preorders in Korea show that the Note 7 is the company’s most preordered phone ever, even beating out the Galaxy S7 by more than double. That’s some serious hype for a phone.
Over the past two days, Samsung has seen more than 200,000 preorders for the Note 7. Granted, this is limited to South Korea where Samsung has home field advantage, but if Samsung can capture that energy anywhere else in the world, they’re going to have a massive success on their hands for Q4.
It also probably helps that Samsung is putting their money where their mouth is and pouring a ton of advertising revenue into the launch of the Note 7. You can score a 256 GB microSD card or a Gear Fit 2 when you buy a Galaxy Note 7 on launch, both of which are pricey accessories that help offset the expensive price of the phone.
Samsung is going to need to keep that momentum going as we wind into the holidays, since we always see a refreshed iPhone in September. Rumors are that the iPhone 7 is going to be a little lackluster this year, but that never stops Apple from shipping millions of devices and dominating commercials. Samsung’s early launch and heavy marketing might help the Note 7 cut into that this year.