It took a very long time to make it happen, but Samsung’s flagship device has finally outsolde Apple’s flagship. In a three month period ending in May, 16% of customers purchased a Galaxy S7 or Galaxy S7 Edge, while only 14.6% purchased an iPhone 6S or 6S Plus. Time to celebrate, right?
Samsung certainly had a leg up for that period, considering the 6S launched back in September while the S7 hit shelves in March of this year and had an aggressive virtual reality bundle to entice buyers. Regardless, that’s still an impressive milestone for Samsung, since Apple usually dominates the high-end space in sales without question.
Unfortunately for Samsung, Apple still holds a very slight lead in customer loyalty (88% to 86%) and 14% of iPhone sales came from people switching away from Samsung. Only 5% of Samsung sales came from Apple defectors, although someone leaving Apple’s ecosystem may opt for tons of other Android devices, not just the Galaxy S7.
These trends are mostly consistent across the globe, especially if you bring the UK into the mix, but there are a few standout markets like China where customers are purchasing Huawei phones and devices from other wallet-friendly OEMs at a much faster rate than they’re purchasing high-end Samsung or Apple devices.
With news like this, it’s hard not to be excited for the Galaxy Note 7 to go head-to-head with whatever Apple will be shipping this year.
source: Kantar World Panel