Evernote took to its blog to announce a pricing shakeup for its subscription tiers. Evernote Basic, the free tier, is getting some changes as well.
The changes to Evernote Basic mean that users aren’t going to be able to use Evernote on more than two devices. Basic (free) subscribers will have a couple of weeks to adjust to this change, but going forward, users will only be accessing notes on up to two devices. Additionally, the Passcode lock for the mobile app, previously a Premium feature, is now available to use with the Evernote Basic tier.
Evernote Plus will cost $4 per month or, if you purchase a year’s subscription, you’ll be looking at $35 a year. Evernote Premium is getting a jump to $8 per month, or $70 for a year’s subscription.
Here’s Evernote’s reasoning:
“We don’t take any change to our pricing model lightly, and we never take you for granted. Our goal is to continue improving Evernote for the long-term, investing in our core products to make them more powerful and intuitive while also delivering often-requested new features. But that requires a significant investment of energy, time, and money. We’re asking those people who get the most value from Evernote to help us make that investment and, in return, to reap the benefits that result.
Evernote isn’t a vast corporation, and note-taking isn’t a sideline for us. It’s what we do, and we strive to do it better than anyone else. We hope you’ll continue to capture your thoughts and develop your ideas with us.”
While small companies like Evernote need to make their business model profitable, many Evernote users aren’t happy, with one forum goer noting that the Premium subscription is nearly a 40% increase from the previous $45 a year plan.
Some users after the news of these changes are supposedly leaving Evernote for other services like OneNote.
On the other hand, it seems like pricing will remain the same for those who stay current subscribers. According to Evernote, this increase in pricing will only affect new subscriptions, meaning the traditional pricing should be grandfathered for all current subscribers. Then again, Evernote wasn’t very clear on this, so that could change on a whim.
It goes without saying, this was a bad decision on Evernote’s part. The community is very angry at these changes. This price hike might just do more bad than good for Evernote. You can join in on the discussion over on Evernote’s forums.
What do you think of the price shakeup? Let us know in the comments section below.
source: Evernote Blog