Rumors have begun floating around that Google is currently in talks with mobile operators about launching a Google-branded handset, a source familiar with the matter told The Telegraph.
Google has been rumored to manufacture its own handset in the past, but not to this extent. This move would have Google competing directly with Apple.
As it stands, Google develops its own mobile operating system–Android–just like Apple develops iOS, but Google has never actually produced its own smartphone before. The Nexus line is as close as we’ve ever gotten to a Google-branded handset, but handsets in that line are created in partnership with big-name brands like Huawei and LG.
A senior source mentioned that this Google-branded smartphone will launch by the end of the year, and will show Google taking more control over design, software and, of course, manufacturing.
This rumor is actually quite surprising. Google CEO Sundar Pichai sat down with Walt Mossberg at Recode’s Code Conference earlier this month, essentially saying that there is no intention of creating a Google-branded smartphone.
On the other hand, Ben Wood, an analyst at CCS Insight said:
“They are concerned that Android is fragmenting, that it needs to become a more controlled platform. I think they’ll seek to control it more, more like Apple.”
Will we see a Google-branded handset this year? As per the norm, nothing is official until it’s official. At the very least, we’ll no doubt see a refresh of the Nexus line, as Google still fully plans to partner with OEMs to create Nexus handsets.
source: The Telegraph