Around the world, this month is LGBT Pride Month where celebrations are held for people to just embrace who they are and continue embarking on the journey for equal rights. Cities across the United States, along with those in other countries worldwide, hold parades where people from all different backgrounds can come together and represent unity.
Google, a longtime supporter of LGBT rights, is bringing the parades to people who cannot attend this year. The company wants you to enjoy these events whether your missing out because of strict laws, social stigma, or something else. Courtesy of Google, you can put on a Cardboard viewer to participate in Pride parades around the world. It’s part of the company’s new #prideforeveryone campaign.
Special cameras were distributed at Pride parades in North America, South America, Europe, Africa, Asia, and Australia to create a virtual reality-based montage. Twenty-five countries gave access to Google because they can give access through virtual reality to the millions of people not able to experience events like this for themselves.
This isn’t the first time we’ve seen Google launch a campaign on behalf of the LGBT community. In 2015, the company’s #andproud campaign debuted on top of the “Be together, not the same” mantra. Google went live with that campaign on June 18, 2015, which was just eight days before a landmark ruling was made in the United States. The U.S. Supreme Court ruled on June 26, 2015, that same-sex marriage bans in the country would be no more. So Google posted a special #ProudToLove video celebrating LGBT Pride Month and marriage equality.