During the past year, Facebook has been working to get users to view more videos on their social platform. One of the roadblocks to that is a measure Facebook had to implement when they rolled out auto-play for videos to only do that when on Wi-Fi unless a user opts in to see all videos even on cellular connections. This was done to address concerns about the impact on data usage. To help get around this, Facebook is working to have the videos not count against data caps, at least on T-Mobile thanks to that carrier’s Binge On feature.
According to a new report, the companies are working to get Facebook added to the list of services available through Binge On. That feature of T-Mobile’s plans gives subscribers unlimited video streaming for applicable services, albeit in exchange for lowering the video quality. Several platforms are already part of Binge On including Netflix, HBO, ESPN and YouTube. Joining Facebook on the list of companies not yet part of the Binge On portfolio is Snapchat.
From all appearances, Facebook is not yet part of Binge On for technical reasons and not because of a reluctance on the part of Facebook to make their videos available via Binge On. T-Mobile has to work with services to ensure their videos are tagged properly so as not to count against a user’s data cap. If anything, Facebook likely would want to see this happen sooner rather than later as their absence from Binge On only encourages T-Mobile users to seek out videos through other platforms and services which means users leave Facebook for competitors.
Neither Facebook nor T-Mobile have offered any official statements or comments regarding the addition of Facebook to T-Mobile’s Binge On.