LG released an announcement today indicating four new models will be joining the LG X series of smartphones later this month. Rather than targeting buyers along a spectrum based on budget, LG is customizing each of the four devices to meet specific needs of buyers. The new models will join the existing LG X cam and LG X screen models to expand the X series lineup of devices.
LG provides a few details regarding a couple of the new models. For the LG X power, the company focused on consumers who want a massive battery in their device. The X power comes equipped with a 4,100 mAh battery to help users get through a day of heavy use. LG also included their PE+ fast charging technology, which they say will charge the battery at twice the “normal speed.”
If a user is more interested in fast data transfer speeds instead of long battery life, they may want to opt for the LG X mach. LG gave this model support for LTE Cat 9 3CA speeds. They also bumped up the processor speed to 1.8GHz to help keep things running at a snappy pace. The camera also gets a large 1.55μm sensor to help with low light photos.
LG is a bit more vague about the LG X style only saying it has an “extra-slim body” and some gracefully curving lines. Likewise, the LG X max includes a “large display” although LG does not specify the size.
According to LG’s Juno Cho, “each X series smartphone pairs perfectly with its user by offering uncompromising quality and one truly outstanding feature that speak the user’s personal preference and lifestyle.”
Full specs, pricing and availability will be announced at a later time.
SEOUL, June 16, 2016 — LG Electronics (LG) today announced four new X series smartphones that share many of the top end features found on LG’s flagship G and V series handsets. X power, X mach, X style and X max join the X cam and X screen to bring additional depth and options to LG’s lineup of mass-tier offerings. These new phones will start rolling out later this month in markets around the world.
Each new device in the X series lineup have a unique feature which is matched to a specific user need or interest, such as greater battery capacity, faster processor, more sophisticated styling or a larger display.
The X power is aimed at the most power-hungry users who will appreciate the 4,100mAh battery in the 7.9mm slim body. Fast charging (PE+) technology enables the X power to charge at twice the normal speed, allowing users to do more with their phone for longer.
The X mach supports LTE Cat. 9 3CA data transfer speed and is powered by a speedy 1.8GHz processor to deliver top performance and speed. The device comes equipped with a QHD IPS Quantum display for crisp, clear images, and a gently curved form factor for a perfect grip. Users will also appreciate the ability to take stunning photos in low light conditions with the large 1.55μm sensor camera.
X style differentiates itself with its elegant design boasting gracefully curving lines and extra-slim body. X max sports a large display for an enhanced viewing experience, making it the ideal phone for consuming multimedia content.
“Each X series smartphone pairs perfectly with its user by offering uncompromising quality and one truly outstanding feature that speak the user’s personal preference and lifestyle — all at a great value,” said Juno Cho, president of LG Electronics and the Mobile Communications Company. “The newly expanded X series demonstrates LG’s commitment to offering top flight performance with premium features at a satisfying price.”
Prices and exact dates of availability will be announced locally in each market.