We already know one thing about the Galaxy S7 and S7 Edge: they’re extremely popular smartphone. Samsung has already sold a whopping 10 million units, but some early reports are suggesting sales could reach as much as 25 million by the end of June.
This report comes by way of Yonhap New, who has quoted industry watchers who say both handsets’ success is attributed to aggressive marketing, an early launch, and the great build quality Samsung is known for. A lot of the Galaxy S7 and S7 Edge’s success most certainly came from an early launch, as the Korean tech giant didn’t have much competition at the time. The LG G5 was still far out from releasing, and there really wasn’t any other big flagships to compete with.
The Galaxy S7 and S7 Edge are also leagues better than last year’s Galaxy S6 and S6 Edge. Not only are they dust and water resistant, but they also come equipped with the microSD slot that was passed over in last year’s refresh. Both phones also saw a big camera improvement, despite the drop in megapixel count to just 12.
Samsung also offered a lot of different incentives for purchasing a Galaxy S7 or S7 Edge. Many would come with a free Gear VR, or depending on which carrier you brought it from, a free smartwatch was probably offered as well. These incentives probably had a big part to play in sales as well.
The one thing to keep in mind is that while Samsung may very well sell 25 million units by the end of the month, but this does not account for any refunds that had to take place or any other possible factors.
Samsung is expecting to see high profit margins by the end of the second quarter. But, after that, reports say that Galaxy S7 and S7 Edge sales will start to decline, probably just in time for a Galaxy Note 6 announcement.