AT&T announced today a new appreciation program called AT&T thanks designed to show their customers “how much they mean to us.” Customers with AT&T do not need to do anything to participate in the program. There are no sign-ups required, no fees or waiting periods. Perhaps not surprising given moves to acquire DirecTV and with more involvement in content, the new AT&T program is entertainment-centric.
According to David Christopher, Chief Marketing Officer of AT&T Entertainment Group,
“Great service goes beyond the day to day relationship we have with our customers – it also includes ways to say thank you – we appreciate you. AT&T thanks is kicking off with some great entertainment-focused benefits and will build over time. The relationship we have with our customers will get better and better with exciting ways for us to show our appreciation.”
The highlight of the initial introduction for AT&T thanks is ‘Ticket Twosdays.’ Through this offer, AT&T wireless customers can get a free movie ticket with the purchase of a movie ticket at full price for any showings on a Tuesday. Customers can take advantage of this special offer once a week throughout the duration of the program which is scheduled to start on June 30th. Customers will be able to get their tickets using a coupon code good at MovieTickets.com for participating theaters.
The other big part of the launch of AT&T thanks is a LIVE NATION Priority Pre-sale access. AT&T will give their customers early access to concert and event tickets and some special “exclusive experiences.”
AT&T says their DirecTV customers will have access to special content via their televisions and mobile devices. Over time, AT&T plans to add more features and special offers to AT&T thanks.
AT&T’s move to create a customer appreciation program comes at the same time that T-Mobile appears to be moving in the same direction with their Un-carrier 11 announcement. Sources indicate part of T-Mobile’s next step is the introduction of a program to give away freebies to customers, including ‘T-Mobile Tuesdays” events.
We will keep an eye out on all the details from T-Mobile next week as well as whether Sprint or Verizon make any similar moves.