AT&T announces new program to thank their customers


AT&T announced today a new appreciation program called AT&T thanks designed to show their customers “how much they mean to us.” Customers with AT&T do not need to do anything to participate in the program. There are no sign-ups required, no fees or waiting periods. Perhaps not surprising given moves to acquire DirecTV and with more involvement in content, the new AT&T program is entertainment-centric.

According to David Christopher, Chief Marketing Officer of AT&T Entertainment Group,

“Great service goes beyond the day to day relationship we have with our customers – it also includes ways to say thank you – we appreciate you. AT&T thanks is kicking off with some great entertainment-focused benefits and will build over time. The relationship we have with our customers will get better and better with exciting ways for us to show our appreciation.”

The highlight of the initial introduction for AT&T thanks is ‘Ticket Twosdays.’ Through this offer, AT&T wireless customers can get a free movie ticket with the purchase of a movie ticket at full price for any showings on a Tuesday. Customers can take advantage of this special offer once a week throughout the duration of the program which is scheduled to start on June 30th. Customers will be able to get their tickets using a coupon code good at for participating theaters.

The other big part of the launch of AT&T thanks is a LIVE NATION Priority Pre-sale access. AT&T will give their customers early access to concert and event tickets and some special “exclusive experiences.”

AT&T says their DirecTV customers will have access to special content via their televisions and mobile devices. Over time, AT&T plans to add more features and special offers to AT&T thanks.

AT&T’s move to create a customer appreciation program comes at the same time that T-Mobile appears to be moving in the same direction with their Un-carrier 11 announcement. Sources indicate part of T-Mobile’s next step is the introduction of a program to give away freebies to customers, including ‘T-Mobile Tuesdays” events.

We will keep an eye out on all the details from T-Mobile next week as well as whether Sprint or Verizon make any similar moves.

source: AT&T

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.

  • THEREAL-PapaSnarf

    AT&T doing something good instead of raping its customer for money? Yea that will be the day. How about lower all your prices 30% we will call that a good start.