Jeff Bezos spills on why Amazon ditched Apple TV and Chromecast

jeff-bezos

Amazon back in October stopped selling both the Apple TV and Chromecast. No one knew why, but now Amazon CEO Jeff Bezos has shed some light on the subject at ReCode’s Code Conference on Tuesday night.

When Bezos was first asked to comment on the situation, he responded that ““Private business discussions should stay private.” That said, Bezos did provide a small look into why they pulled the products from their store, but did not go into detail:

“When we sell those devices, we want our player — our Prime Video player — to be on the device, and we want it to be on the device with acceptable business terms,” he said. “You can always get the player on the device. The question is, can you get it on there with acceptable business terms?”

Bezos is implying that both Google and Apple were demanding terms related to the Prime Video player on the Chromecast and Apple TV that Amazon wasn’t willing to give into.

This obviously isn’t a huge loss, as you can get the Apple TV and Chromecast from about just anywhere else, including directly from Apple and Google, respectively.

The situation is disappointing for all involved. Amazon loses out on profit and potential buyers, and Google and Apple will have significantly less people viewing these specific products online.

Unfortunately, Bezos didn’t provide any details regarding the three companies working out an agreement.

source: ReCode


About the Author: Brad Ward

Brad is a tech enthusiast, writing and tinkering with all things technology since 2011. He currently bounces between the LG G3 and his beloved Moto X! His interests include reading, entrepreneurship, the gym, and of course, queso.


  • Bardo

    That makes sense with AppleTV because you actually have apps on the device, so maybe Bezos wanted Apple to pre-install the prime video player and Apple said no.

    It doesn’t make any sense at all with Chromecast though.
    There is no “getting the player on the device”. There is only “getting the cast API into Prime Video Player”. And that’s all on Amazon. Google has nothing to do with that, right?