It looks like Sony will be breaking away from carriers for its latest family of devices, as the company will be launching unlocked variants of the Xperia X Performance, Xperia X, Xperia XA, and Xperia XA Ultra in the US this summer.
This is definitely a strange move from Sony, but probably the best way to sell its handsets in the US. Many OEMs have taken to selling devices in this format (e.g. Nexus devices on the Google Store, Nextbit Robin, and so on) and have seen a lot of success with it.
Sony originally unveiled its newest family of Xperia X devices at Mobile World Congress earlier this year, with the Xperia X And Xperia X Performance being its high-end options. The Xperia X Performance is the better device of the two, as it features a Snapdragon 820 processor while the Xperia X only has a Snapdragon 650.
Sony’s Xperia X is up for pre-order today, but if you don’t mind waiting, the Xperia X Performance and other models will be available to pre-order on June 19. You’ll be able to order from any of your favorite online stores, whether that be Amazon, Best Buy, or B&H. Reagan Wireless will also have them up for sale.
The Xperia X will start arriving on customers’ doorsteps on June 19, while the X Performance and Xperia XA will start arriving on July 17. The Xperia XA Ultra will be available a little later on July 24.
Pricing for the Xperia X sits at $550, while the X Performance and Xperia XA will cost a whopping $700 and $280, respectively. The Xperia XA Ultra is only a tad bit more expensive than the original XA model, costing only $370.
Anyone plan on picking up a device from Sony this year?