Hoping to be the music to your ears that entices you to give their flagship a try, ZTE announced the launch of the ZTE Axon 7 today in Beijing. The device joins several other Snapdragon 820 powered smartphones representing the current slate of flagship devices from a variety of manufacturers. Despite a quality set of specs and hardware, ZTE is keeping the price of the phone at a mere $450.
According to ZTE, they focused on design much more than in the past when developing the Axon 7. They even went so far as to partner with BMW subsidiary Designworks to step up their game. The result is a metal unibody device that users should find looks as good as it runs.
ZTE opted for a 5.5-inch AMOLED display running at 2560 x 1440 resolution behind Gorilla Glass 4. Two configurations will be available, a 4 GB RAM version mated with 64 GB of internal storage and a 6 GB RAM model that comes with 128 GB of internal storage. A microSD card slot that can handle another 128 GB of storage is available.
Other hardware included in the Axon 7 includes a 20MP rear-facing camera that combines optical and electronic image stabilization technologies, auto focus and a dual LED flash. The front-facing camera is an 8MP unit. ZTE gave the Axon 7 a 3,140 mAh battery and the phone supports Qualcomm’s Quick Charge 3.0 technology enabling the battery to be fully charged in a mere 100 minutes. ZTE included NFC support in the phone and gave it a USB Type C port. ZTE also included a fingerprint scanner in the back of the device for easy use.
ZTE also worked hard to produce a quality sound experience for eventual owners of the Axon 7. This includes dual front-facing speakers and a pair of audio processors to help drive the Dolby Atmos surround sound system. ZTE is so proud of the sound system that their spokesperson for the new phone is world-renowned pianist Lang Lang.
The Axon 7 comes loaded with Android 6.0.1 Marshmallow and ZTE’s MiFavor UI 4.0 which ZTE says should not detract from a stock Android experience. The device is dual SIM and in the U.S. will eventually be compatible with all four of the leading carriers, although initial support will be limited to AT&T and T-Mobile.
The ZTE Axon 7 will be available in China starting today. ZTE plans to launch it in other markets, including the U.S., in the near future. Initially the smartphone will be available in Ion Gold with Quartz Gray following later this year.