HTC confirms it has stopped production of Nexus 9

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During Google I/O 2016, one notable subject that the company was silent on was the future of smartphones and tablets in its Nexus line. That was not unexpected despite the Nexus 9 tablet being pulled from the Google Store in late April. With a new report from HTC confirming they have ceased production of the tablet, that means Google currently has no tablet device available for purchase or ostensibly in the pipeline for a future release.

According to HTC, manufacturing of the Nexus 9 was shutdown in accordance with the planned production run for the device and not for any reasons related to demand. The company is still selling units through their own web site after removal from the Google Store, but once current stock is gone, that will be it.

Demand for the Nexus 9 was never really clear. Although the tablet seemed to be a solid device and was well-received, the tablet market has been softening considerably. Interestingly, the Nexus 9 never seemed to achieve the kind of fandom that the Nexus 7 devices gained.

The fact that Google appears to be pulling back from the tablet market at the same time that they are cranking up the ability to run Android apps on ChromeOS devices like Chromebooks could be a sign of where the company is heading. With smartphone screens growing in size and users seemingly expecting greater capabilities from even larger devices, indications are the market may be moving more toward so-called hybrid devices like the Pixel C or competing devices like the iPad Pro or Surface Pro.

Do you think tablets will continue to occupy a space in the computer market?

source: CNET


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, and an LG G3 along with a Samsung Galaxy Tablet 10.1. He currently uses a Motorola Moto X Pure Edition and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.