When it was overhauled by Google in 2013, Motorola became a brand of simplicity. The company’s lineup was brought down to just three phones that had a clear place in the world, which is still true today under Lenovo’s ownership. Lenovo actually hasn’t done all that much to Motorola, but the company does want to reorganize a few things starting with the next Moto flagship.
Evan Blass, writing for VentureBeat, revealed on Tuesday that Lenovo is going to give a new name to Moto flagships. That means you’re never going to see a Moto X (2016), but you will witness the launch the Moto Z this year in two devices just like the Motorola did with the Moto X Pure Edition and Moto X Play.
Hit the break for details.
Lenovo is seeking to create two similar devices with the names Moto Z Style (codename Vertex) and Moto Z Play (codename Vector Thin). While both are allegedly going to have 5.5-inch displays, the Moto Z Style would have more premium specifications.
Blass also states that there won’t be anymore traditional DROID devices. Instead, Verizon will get special editions of the Moto Z with DROID branding.
- Is this the Moto X (2016) spotted in the wild?
- Possible Moto X (2016) specs surface on Geekbench
- Moto X (2016) leaks alongside new DROID phone
- Lenovo hoping to do modular right
This isn’t the first time we’ve seen a company rebrand its flagships in 2016. Earlier this year, Sony ditched the Xperia Z to introduce the Xperia X series. Then, just last month, HTC dropped its One branding in favor of a number-only strategy for its most recent flagship. Now we have Lenovo pushing the Moto X to the end of the alphabet and becoming the Moto Z.
Like the LG G5, Lenovo is said to be implementing a modular design. The difference here is that the Moto Z would have components changed by the backplate rather than a bottom slot. Modular backplates in the works include a pico project, stereo speakers, and a camera grip. The modules could be sold in a family known as MotoMods.
It’s widely believed the Moto Z will debut at Lenovo Tech World on June 9 in San Francisco. The phone could then be sold around the world sometime in July, one month earlier than the release date of last year’s flagship.