Frequently news about a new manufacturer of smartphones involves the latest Chinese manufacturer ready to jump from serving that market to something bigger. The latest company to jump into the smartphone market involves a new angle though as Jaguar’s Land Rover group announced today a partnership with British company Bullitt Group to produce a brand new bespoke smartphone and line of accessories.
The new Land Rover smartphone is expected to launch in early 2017. We will have to wait to see how Land Rover plans to set itself apart from the rest of the market, but they do mention qualities like “cutting-edge design” and “durability” in the announcement. Land Rover is already working on bespoke applications that may be available on the new smartphone as well as their new InControl Touch Pro vehicle infotainment system.
Land Rover will also be hoping to bank on their brand recognition, both with existing customers as well as new customers. The Bullitt Group has done similar work with Caterpillar and JCB to bring smartphones to market that draw on name recognition in other markets. Likewise, Land Rover has had its name on phones produced by Sonim in the past, although this new partnership sounds like an additional step beyond prior efforts.