In recent years the smartphone market has seen several Chinese manufacturers rise to prominence along with a corresponding increase in name recognition. No doubt, company names like Huawei and Xiaomi are now fairly well-known. One that many people may not be so familiar with is LeEco, but you may want to pay attention to the company. Formerly known as LeTV, the rebranded company is moving quickly into a variety of tech related markets, including smartphones, and is now opening a U.S.-based headquarters facility.
At a ribbon-cutting ceremony held on Thursday in San Jose, LeEco established a new 80,000 square foot facility that will serve as the company’s North American headquarters. The new facility will be capable of supporting up to 800 employees and will also serve as the home, dubbed the LeFuture AI Institute, for LeEco’s move into the autonomous vehicle market.
The ribbon cutting ceremony was attended by San Jose Mayor Sam Liccardo and Luo Linquan, the Chinese Consul General in San Francisco. LeEco Chairman and CEO Yueting Jia noted in comments that, “Silicon Valley is known for its unique talent and culture of innovation and inspiration, which aligns perfectly with LeEco’s mission to bring extraordinary experiences to people everywhere. We’re looking forward to sharing our vision of one connected ecosystem with U.S. consumers – where users can create a seamless, premium connected experience across all of our lifestyle products.”
LeEco has been growing quickly in China where their devices are known for providing a lot of bang for the buck. In late 2015, as LeTV, the company launched their online mall in the U.S. and earlier this month they announced the release of three new devices. The company has aggressive plans to expand beyond the Chinese market, targeting the U.S. and India in particular as part of their growth plans.
You can read their full press release about the new facility below.
SAN JOSE, Calif.–(BUSINESS WIRE)–LeEco, a leading global internet company, today will hold a ribbon-cutting ceremony and press conference to formally establish its new, 80,000 square foot North American headquarters in San Jose, a facility that can support as many as 800 new employees. The headquarters will also be the future home of LeEco’s autonomous driving research center, the LeFuture AI Institute.
“Silicon Valley is critically important to our global growth strategy,” said LeEco Chairman and CEO Yueting Jia. “Silicon Valley is known for its unique talent and culture of innovation and inspiration, which aligns perfectly with LeEco’s mission to bring extraordinary experiences to people everywhere. We’re looking forward to sharing our vision of one connected ecosystem with U.S. consumers – where users can create a seamless, premium connected experience across all of our lifestyle products.”
Chinese Consul General in San Francisco Luo Linquan, San Jose Mayor Sam Liccardo and LeEco senior leadership will speak with media and give attendees a look into LeEco’s full ecosystem of content, platforms and devices.
When: Today, April 28 Time: 12:30 p.m. doors open; 1:00 – 1:30 p.m. program Where: 3553 North 1st Street, San Jose, Calif.
“LeEco is an innovative, global company that creates excellent experiences for its customers,” said Luo Linquan, Chinese Consul General in San Francisco. “On behalf of the Chinese Consulate-General in San Francisco, I would like to extend a warm welcome and congratulate LeEco on their growth and expansion with their new North America headquarters.”
“I am grateful to LeEco for choosing to locate its new headquarters in North San Jose, further cementing San Jose’s role as a world leader in innovation,” said Mayor Sam Liccardo. “On behalf of the City of San Jose, I congratulate LeEco on the opening of its new headquarters, where its hundreds of employees will continue to drive innovation for decades to come.”
LeEco has made major headlines recently, starting with its global announcement event on April 20 in Beijing, which was broadcast through Facebook Live, cementing LeEco as the first company to use the API for a large-scale launch. The news included a peek at the stunning and disruptively priced second-generation smartphones, an all-new 4th-generation SuperTV, the LeEco VR headset and its autonomous LeSEE electric vehicle concept car.
LeSEE was showcased along with the second generation of Aston Martin’s Rapide S at the Beijing Auto Show on April 25. Additionally, LeEco announced that it will be partnering with Faraday Future to fund a world-class autonomous driving research center in Silicon Valley.
The company has also attracted top-shelf talent across its ecosystem businesses and recently announced the strategic hires of Danny Bowman to Chief Revenue Officer and Shawn Williams to Chief Administrative Officer. Both previously held executive positions at Samsung.
Earlier this year, at the Consumer Electronics Show in Las Vegas, LeEco announced its ambitious plans to rapidly expand its global footprint by entering India and the U.S. market with its ecosystem of technology and content offerings.
LeEco is a leading global technology company that provides breakthrough experiences through its open, integrated ecosystem of streaming content, platforms, and smart devices that fit perfectly into a broad spectrum of lifestyles. LeEco opens new opportunities for consumers, by offering a jaw-dropping array of next-generation tech and content spanning smartphones, TVs, sports, film, live entertainment and connected mobility. LeEco was recently named one of Fast Company’s 2016 “Most Innovative Companies,” and Alphr’s “Best of Mobile World Congress – Most Innovative Company.” To learn more, visit LeEco’s official website and follow them on Facebook and Twitter.