Carriers are leaving HTC without support worldwide

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The HTC 10 was officially announced earlier today, and so far at least, the reception has been quite positive. While it’s a little early to say that HTC has the ball out of the park with its latest flagship, it’s definitely off to a good start. Unfortunately, it seems like the carriers in both the UK and the U.S. aren’t quite on the same page, with two major carriers confirming that they won’t offer the HTC 10 (specifications here) and others seemingly non-committal.

The U.S. carrier, AT&T, confirmed earlier today that it would not be offering the HTC 10, instead, the carrier has advised its customers to ‘purchase HTC’s newest flagship directly from HTC.com‘. It’s a little surprising, to say the least. The HTC 10 is a major flagship from a major handset maker, albeit a major handset maker that needs a big win to turn its financial fortunes around.

Across the pond, and we were surprised that the UK carriers were so quiet about the HTC 10, with only Three UK announcing that it would carry the handset with a page for prospective customers to register their interest.

There was nary a peep from EE, O2, nor Vodafone, with no official announcements whatsoever. Vodafone has since confirmed via two different channels that it has no plans to offer the HTC 10 as evidenced first by the reply from its PR team:

‘We are constantly reviewing our device portfolio but there are no current plans to range the HTC 10’

And then also by the official Vodafone Twitter team:

The other two major UK networks, O2, and EE, have since merely stated that there is no news at the moment and asked people to register their details for updates. Considering the amount of noise from the networks last week when the Huawei P9 launched, the silence from UK carriers over the HTC 10 is somewhat deafening.

It has to be said, it’s still early days, after all, the HTC 10 was only announced today. But if you remember when Samsung announces a handset, and even last weeks Huawei P9 launch, the carriers aren’t usually slow to jump on the bandwagon and stake their claim.

Is it surprising that HTC is receiving so little support from AT&T and three of the 4 major UK carriers? Is it a symptom of HTC’s financial woes and hit and miss record when it comes to its handsets? Finally, are you going to buy the HTC 10? Let us know your answer in our poll here.


About the Author: Peter Holden

He's been an Android fan ever since owning an HTC Hero, with the Dell Streak being his first phablet. He currently carries a Huawei P10 and a Galaxy Tab S2 8.0. When not immersed in the world of Android and gadgets, he's an avid sports fan, and like all South Africans, he loves a good Braai (BBQ).


  • Scott Eppler

    So, for me, I’ve been buying Nexus phones directly from Google because I think the carriers offer poor service anyway (not to mention that AT&T doesn’t carry the latest of those either). Personally I hope the trend continues with others and (maybe it’s wishful thinking here) that updates come faster with the carriers out of the picture regarding the software on the phones. It’s about time people started looking that the situation similar to your PC and the Internet. No one gets their laptop from their ISP, that would just be stupid. Yet, that’s basically what we’re doing with phones.

  • Jeena Bittenbender

    That news is truly sad. Your right. I know a ton of people are waiting on the 10 release. Not enough people can afford to shell out flagship phone money to buy out right like that. I hope it doesn’t hurt sales too much.