Relax, your Instagram feed isn’t changing yet


The millions of people using Instagram can relax now that the company has denied it is changing the organization of feeds to move away from the existing chronological structure.

Earlier today, Instagram released the following statement on Twitter:

“We’re listening and we assure you nothing is changing with your feed right now. We promise to let you know when changes roll out broadly.”

The switch planned by the Facebook-owned service would have made Instagram users’ feeds follow an algorithm rather than time. Sound familiar? That’s because Facebook’s News Feed and even Twitter’s Best Tweets rely on algorithms. Instagram’s team said that users miss around 70% of the content shared on their feeds, so using an algorithm would get them exactly the content they should see. The algorithm would have ordered feeds to include likelihood of interest, relationship with the person posting, and timeliness of post. Well, we won’t be seeing it in action anytime soon.


Immediately after the plan debuted, Instagram users started the #RIPInstagram movement on social media. The movement, led by a very powerful hashtag, was born out of a petition Sarah Heard set up on; therefore, it was impossible for Facebook and Instagram to avoid noticing the backlash. To date, the Keep Instagram Chronological petition has more than 310,000 supporters.

What’s interesting about the reversal is that it could just be temporary. Notice that Instagram says “nothing is changing … right now.” So your feed could actually be changing in the coming months when all of the heat dies down. Of course, there could always be an opt-in toggle like Twitter does with Best Tweets. That would allow everyone to get the experience they already know and love or try something new.

Source: Instagram (Twitter)

About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.