Samsung seeks that startup mentality


Despite a workforce of over 300,000 employees, Samsung Electronics says they want to adopt a corporate culture similar to a startup company in an effort to retain a lead role in the markets where they operate despite projected slowdowns in growth opportunities. The manufacturing giant says their executives will be expected to embrace open dialogue even as the company moves to reduce the levels of hierarchy that exist.

In a statement issued by Samsung, the company aims “to reform our internal culture, execute as quickly as a startup company and push towards open communication and continuously innovate.” The challenge to implementing this new culture will be the initiative of the current environment that has been described as “military-style.” Some analysts also worry that Samsung may lose some of the fast-execution qualities the company has achieved if they tinker with things too much.

The move to re-orient the corporate culture comes after other measures have been implemented in recent years. Those included moves like the introduction of flexible working hours, relaxing the dress code on weekends, and reducing pressure for employees to engage in post-working hours drinking sessions. Some of the new changes to be introduced include a reduction in internal meetings, simplifying reporting procedures, reducing overtime and weekend work, and even encouraging employees to spend more time with their families.

One part of the Samsung business that may serve as inspiration for the larger organization is the Creative Lab. That unit is an in-house incubator that has recently produced items like the Entrim 4D headphones and the rink hand-motion VR controller. Through the Creative Lab, Samsung is encouraging employees to pursue their own ideas.

source: Reuters

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina and possesses the CAPM credential from PMI. Jeff's past Android devices include an HTC EVO, a Samsung Note II, and an LG G3 along with a Samsung Galaxy Tablet 10.1. He currently uses a Motorola Moto X Pure Edition and (very rarely) a Nexus 7 (2013). Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.