T-Mobile’s relationship with Major League Baseball keeps getting better. The two parties have signed a three-year extension to their partnership that gives Team Magenta a big role as one of the MLB’s official sponsors.
Last season, T-Mobile and MLB gave customers season-long access to MLB At Bat Premium. This allowed anyone on T-Mobile’s network to stream games through the MLB At Bat app on mobile devices. Now, for the 2016 MLB season, T-Mobile is sweetening the pot. T-Mobile customers are getting a free MLB.TV Premium subscription to stream games live on any device. And T-Mobile is using this as an opportunity to promote Binge On as well. The carrier isn’t going to count any baseball-related streams against your monthly allotment of high-speed data on its 4G LTE network.
You can still use the MLB At Bat app, but having MLB.TV Premium as a whole allows you to watch your favorite team or fiercest rivalry game on the web, video game consoles, and digital media players.
T-Mobile customers have to sign up between April 3-10 from an eligible device on a Simple Choice plan to be enrolled in MLB.TV Premium for free.
Bob Bowman, MLB’s President of Business and Media, commented on the partnership’s reupping:
“T-Mobile is a great partner that brings an exceptional level of commitment and imagination to MLB. We are thrilled to deepen our productive relationship with T-Mobile, and with the offer to provide free MLB.TV to T-Mobile customers, I’m certain baseball fans share our sentiment.”
During All-Star Week this July in San Diego, T-Mobile’s presence will be felt. The carrier is the title sponsor of the Home Run Derby and Junior Home Run Derby, the latter being a new event created for young boys and girls. If it’s anything like last year, T-Mobile’s magenta will be slapped onto every available space of Petco Park for prime visibility as FOX, ESPN, and MLB Network broadcast All-Star Week festivities.
— John Legere (@JohnLegere) March 16, 2016
Because it wouldn’t be real Team Magenta news without him, John Legere chimed in to say “This isn’t just some corporate sponsorship.”
T-Mobile is Back as an Official Partner of Major League Baseball
Un-carrier customers get big league benefits including a full, free season of MLB.TV Premium, a $109.99 value
And T-Mobile is now the official title sponsor of the T-Mobile Home Run Derby and new T-Mobile Junior Home Run Derby
Bellevue, Washington — March 16, 2016 — T-Mobile [NASDAQ: TMUS] and Major League Baseball (MLB) today announced three more years of sweet fan perks and big league moments with the return of the Un-carrier as an official sponsor of MLB. To celebrate the expanded partnership, the Un-carrier is going big and giving customers a full, free year’s subscription to MLB.TV Premium—America’s No. 1 live streaming sports service. And, this year, T-Mobile will be the title sponsor of both the T-Mobile Home Run Derby during All-Star Week and the T-Mobile Junior Home Run Derby, a new youth competition for boys and girls.
“For the last three years MLB has been with us every step of the way as we have re-written the rules of wireless. This year we’re doubling down – and expanding the relationship even further to include the Home Run Derbies and free MLB.TV for customers,” said John Legere, president and CEO of T-Mobile. “This isn’t just some corporate sponsorship. It’s the combined effort of two passionate teams bringing even more amazing perks and game-changing moves to baseball fans over the next three years!”
T-Mobile Simple Choice customers on qualifying plans can sign up during Opening Week, April 3-10, to get a full, free year’s subscription to MLB.TV Premium – a $109.99 value – and watch every out-of-market regular season game live on their T-Mobile devices. With 2,430 games in the regular season, that’s over 7,000 hours of streaming baseball you can Binge On – on America’s fastest 4G LTE network – without burning up any of your high-speed data. For the 2016 season, MLB.TV Premium also comes with a free subscription to At Bat Premium, the No.1 selling sports app in the Apple App Store (a $19.99 value), together with great features, including your choice of home or away broadcasts, multi-game viewing and more.
“T-Mobile is a great partner that brings an exceptional level of commitment and imagination to MLB,” said Bob Bowman, MLB President, Business and Media. “We are thrilled to deepen our productive relationship with T-Mobile, and with the offer to provide free MLB.TV to T-Mobile customers, I’m certain baseball fans share our sentiment.”
T-Mobile will also be title sponsor of the Home Run Derby during All-Star Week and the Junior Home Run Derby, a new nationwide competition for boys and girls across the U.S. Working in partnership with youth organizations like Boys & Girls Clubs of America and other national baseball and softball organizations, the T-Mobile Junior Home Run Derby will include local home run competitions in age divisions 12 & under and 14 & under, across the nation for the first time this season. Regional winners will advance to compete in a final home run competition during 2016 All-Star Week in San Diego. With its involvement in the T-Mobile Junior Home Run Derby, T-Mobile is also a sponsor of PLAY BALL, MLB’s program to encourage widespread participation in both formal and informal baseball activities especially focused on youth.
In the past year alone, the Un-carrier has more than doubled the footprint of its LTE network, rolled out T-Mobile Wideband LTE to over 268 markets and T-Mobile Extended Range LTE – which carries 2x farther from the tower and 4x deeper into buildings − in 300 markets nationwide. With America’s fastest 4G LTE Network, T-Mobile’s got just about every baseball fan covered from Yankee Stadium to Dodger Stadium and everywhere in between. Fans can take in every baseball moment, everywhere they live, work and play, all season long on the network that does data better.
For more about the MLB.TV Premium offer and T-Mobile’s renewed partnership with Major League Baseball, visit www.t-mobile.com/mlb.