Fossil has revealed some new arrivals for its wearable lineup, including activity trackers, ‘smarter’ analog watches and slimmer Android Wear smartwatches.
It looks like the folk over at Fossil HQ have been rather busy, as the company’s most recent announcement is full to the brim with new gadget announcements. A statement released by Fossil this week notes that the new and improved wearable family manages to strike ‘the perfect balance between fashion and function’.
Just recently, we reported on news that Fossil would be launching wearables for eight global brands in 40 countries.
First up are the Q Wander and Q Marshal, two Android-powered smartwatches each running Android Wear. According to Fossil, the Q Wander smartwatch is both beautiful and functional, arriving with a multi-finish case and ‘artfully sculpted wire lugs’. The genuine leather strap on show can be removed and replaced without much hassle, which is handy.
Meanwhile, Fossil’s new Q Marshal Android Wear smartwatch rocks a ‘rugged case’ with a striking navy blue body and vintage-inspired leather straps.
Both of Fossil’s new smartwatches include always-on displays, which means it’s easy for users to access time information, calls and alerts at any moment. Of course, integrated Google Now cards help to keep owners up to date with information that matters the most to them, whether that’s in the form of calendar events or football scores.
A precise release date for the Q Wander and Q Marshal hasn’t been revealed yet, although both smartwatches are expected ‘later this year’.
Next up on the list of announcements is the Q Motion, a budget-priced tracker that keeps its eyes on activity patterns and sleeping habits, along with notifications, calls and texts.
Available ‘this summer’, Q Motion features smart tap technology, which means just a single tap can help owners play their favorite tunes, find their smartphone or take a lovely selfie. As an added bonus, the gadget is water resistant up to 50 m and can stay charged for up to six months.
Last but not least are Fossil’s Q Tailor and Q Nate smart analog movement watches, coming this fall.
The design of these two watches means that whilst they retain a ‘classic’ look, they’re actually far more clever than their appearance implies. Both watches can track steps, calories and sleep, capable of syncing with an Android smartphone via Bluetooth.
Speaking about the new products on offer, Chief Creative Officer Jill Elliot said: “Customers want to be connected to the world around them and are eager to access information about daily activities, filtered content, and their social networks. The expanded Fossil Q line brings creativity, curiosity and connectivity through smarter watches and trackers that enhance their personal style.”
Which of the new Fossil products is your favorite?