Samsung’s Galaxy S7 and S7 Edge hit record pre-orders in the UK

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Samsung announced today that the Galaxy S7 and S7 Edge have hit record pre-orders in the UK, more than any previous Samsung device.

Pre-orders bean on February 21 and lasted until March 10. During that time, Samsung says GS7 and GS7 Edge sales were “at least” 2.5 times greater than any previous Galaxy device launched in the UK. Unfortunately, Samsung hasn’t provided any specific numbers and likely won’t for a couple more months.

This confirmation from Samsung that pre-orders are booming in the UK follows along with a previous report indicating that Galaxy S7 and S7 Edge sales worldwide were promising.

In its first month, 6 million Galaxy S6 and S6 Edge units were sold worldwide. With this news from Samsung, it’ll be interesting to see just how much the company is able to sell, maybe even breaking its record with the Galaxy S4, where the company sold a whopping 10 million units in its first month.

Carphone Warehouse reported that within two days of pre-orders opening, the smartphone retailer saw a 200% increase in pre-orders of the Galaxy S7 and Galaxy S7 Edge in comparison to the Galaxy S6 and Galaxy S6 Edge last year.

The Galaxy S7 and Galaxy S7 Edge officially launched today, March 11, and is now available from all major UK carriers and retailers, such as Vodafone, Carphone Warehouse, Three, EE and O2.

We’ve got the press release below.

SAMSUNG UK ENJOYS RECORD PRE-ORDERS FOR NEW GALAXY S7 AND S7 EDGE

Early signals reveal strong appetite for latest flagship smartphones as they hit stores today across the UK

London, UK – Friday 11th March 2016 – Samsung Electronics UK’s new Galaxy S7 and S7 edge are now available to buy online and in-store at retailers across the country and with the pre-order phase now closed, Samsung can reveal that its latest smartphones have generated more pre-orders than any other Galaxy smartphone in the UK ever.

During the pre-order period, which started within hours of the device’s launch on 21st February and concluded on March 10th, sales for the new Galaxy S7 and S7 edge were at least 2.5 times greater than those of any other previous Galaxy device in the UK. In the first two days of pre-order, Carphone Warehouse reported a 200% uplift in pre-orders for the Galaxy S7 and S7 edge, compared with the Galaxy S6 and S6 edge.

The unique design of the Galaxy S7 edge is also proving popular, with this device accounting for 61% of total European pre-orders to date. First introduced on last year’s Galaxy S6 edge, the ground-breaking Edge UX on the S7 edge offers convenient shortcuts to contacts, apps and popular camera settings such as selfie and panorama mode.

Conor Pierce, Vice President, IT & Mobile Division, Samsung Electronics UK and Ireland, commented: “The pre-order performance of the new Galaxy S7 and S7 edge illustrates strong customer appetite for our premium smartphones in the UK.

“Customers opening their new Galaxy phone want new innovations and experiences, powered by their smartphone. We are confident that our new flagship devices fulfil this need better than anything else available on the market. By creating a world of connected products and services through the Gear VR, Gear 360 and Samsung Pay, we are providing a highly-differentiated and richer experience for our consumers, a central part of our strategy.

The new Galaxy S7 and Galaxy S7 edge are available to purchase fromSamsung.com, as well as from all high street retailers and networks including Vodafone, Carphone Warehouse, Three, EE and O2.


About the Author: Brad Ward

Brad is a tech enthusiast, writing and tinkering with all things technology since 2011. He currently bounces between the LG G3 and his beloved Moto X! His interests include reading, entrepreneurship, the gym, and of course, queso.