Fitbit’s fitness-focused smartwatch, the Blaze, is now on sale


Fitbit made a surprising appearance at CES 2016 and announced its fitness-focused smartwatch at the annual trade show. The Blaze may resemble the Apple Watch, but Fitbit loaded this smartwatch with everything a health and fitness freak wants on their wrist. Other activity trackers released by the company were just that. While they’ve been able to alert users when notifications arrive, Fitbit has never been able to show full notifications on a display. The Blaze has a full color display to give information on activities and unfold notifications with details.

This week, retailers across the country started selling the Fitbit Blaze.

Fitbit is offering the Blaze available in two sizes, both of which cost $199. The small size belongs on wrists 5.5-6.7 inches while the large size ups that to 6.7-8.1 inches. No matter the size selected, you get to choose among three color options for the band. Aluminum is the only option for the Blaze’s body, but the included band can be had in Black, Blue, or Plum.


If rubber bands don’t suit you, Fitbit has premium leather and metal bands for $99-$129. The leather bands come in Black, Camel, and Mist Grey. The more expensive, fancy metal band is just in Stainless Steel. Just don’t forget that the rubber bands included with the Blaze are resistant to water and sweat. The aluminum frame, though, is always tough and ready for hits and moisture.

Have a specific retailer that you like buying from? Fitbit really nailed distribution for the Blaze by having physical stores and online retailers sell the smartwatch from the start.

[Fitbit] [Amazon] [Best Buy] [Target]

About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.