William H. Macy stars in Samsung’s big Oscars ad

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Tonight, Samsung aired three television commercials during the 88th Academy Awards to promote the new Galaxy S7 and Galaxy S7 Edge. It’s not the first time Samsung has introduced grand advertisements during the Oscars. The company sees tremendous value for being a sponsor of an awards ceremony that gets over 35 million viewers every year. With all of the buzz surrounding this year’s Oscars, Samsung will probably get more exposure than expected.

William H. Macy, an Academy Award nominee for his role in Fargo, is the star of Samsung’s main ad for the Galaxy S7. It starts with people wondering why their phones can’t pay at traditional terminals, fit in tight pants, last long enough to get through a forest, store hundreds of movies, take quality pictures in environments with low light, handle getting wet, and work as a virtual reality headset. Even NBA head coach Doc Rivers and James Harden make cameos to wonder about unrelated things.

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Finally, near the end of the minute-and-a-half ad, Macy appears to express his frustration that no one ever asks him to be a spokesperson. That’s when we cut to Macy holding the Galaxy S7 and Galaxy S7 Edge on a large stage with a massive Samsung logo. Unfortunately for him, none of it is real and Macy was just being a spokesperson in world experienced through the Gear VR.

Galaxy S7: Why?

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The second ad, which is much less star-studded, spends one minute going over the water resistance of the two phones.

Galaxy S7: Water Resistance

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The third ad covers the phone’s ability to manage photography in low light.

Galaxy S7: The Dark

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We’ll update this post if Samsung airs any other ads during the Oscars.


About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the HTC 10 and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.