Any service is only as good as the infrastructure backing it. Spotify’s infrastructure has long been handled by a purchased or leased data centers, server hardware, and networking equipment to ensure its millions of customers get a quality experience. Now the company feels it’s time to switch over to a dedicated all-in-one solution, and Google is the perfect company to handle what Spotify needs. Spotify and Google have entered a partnership to move the music streaming service’s infrastructure to Google Cloud Platform.
“This is a big deal,” according to Spotify.
Spotify came to the realization that a shift to the cloud was needed because of the platform’s benefits which include high performance and low cost. The current, traditional approach is dated and costly; therefore, consolidating where its infrastructure live cuts costs and improves stability for Spotify today and in the future. With more than 75 million active users, Spotify needed a strong cloud partner to successfully handle streaming music around the world. And while Spotify could have chosen to deepen its ties with Amazon Web Services or jump to Microsoft Azure, Google Cloud Platform was the easiest choice.
Google Cloud Platform was selected by Spotify because of past experience experiences with Google’s data platform and tools.
Please allow Guillaume Leygues, Google Cloud Platform’s Lead Sales Engineer, to explain what can be done for Spotify:
With BigQuery and Cloud Dataproc, data teams can run complex queries and get answers in a minute or two, rather than hours. This lets Spotify perform more frequent in-depth, interactive analysis, guiding product development, feature testing and more intelligent user-facing features. To gather and forward all events to its ecosystem, Spotify is using Cloud Pub/Sub, Google’s global service for messaging and streaming data. This gives teams the ability to process hundreds of thousands of messages per second, in a reliable no-ops manner. And to power its ETL workloads, Spotify is deploying Cloud Dataflow, Google’s data processing service. This lets the company rely on a single cloud-based managed service for both batch and stream processing.
Neither Spotify nor Google said when the music streaming service will officially be operating with Google Cloud Platform.