Samsung is very close to unveiling the Galaxy S7 to the world. To really draw attention to it, they have been releasing short ads called “Seven Days of Unboxing”. The first features a child, the second had a lama, the third had an ice sculpture, and now we have a metal artist.
Like the others, this commercial has a person (or creature) go into a room, presumably look at the S7, and then give their view of it using their talents. In this one, a lady goes into the room, sees the S7, comes out and builds the sculpture seen in the picture above. What does this have to do with the S7? Who knows, but I would assume it represents metal construction.