A massive report published on VentureBeat yesterday exposed many things coming from LG this weekend. Drones and virtual reality will be part of the company’s MWC 2016 event, yet everyone understands the real star will be the LG G5. The upcoming flagship’s modular design exposed last month and detailed in yesterday’s report is what will give LG a fresh product to bring to the market. One of the modules allegedly being prepared for the G5 will be a digital audio chip (DAC) to improve sound quality from Bang & Olufsen.
On Thursday night, LG announced a partnership with Bang & Olufsen to bring “the best sound experience” to the G5.
Juno Cho, LG Mobile President and CEO, said this about teaming up with one of the world’s premier audio equipment makers:
“By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones. Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of industries in order to set new standards for innovation in the premium smartphone market.”
The partnership will make LG the first company to have “powerful Hi-Fi audio features” from Bang & Olufsen. What does that mean? We’ll find out on Sunday at 8:00AM ET.
LG AND B&O PLAY COLLABORATE TO ENHANCE AUDIO EXPERIENCE ON NEW SMARTPHONE
Leading Premium Audio Company B&O PLAY to Bring Renowned Signature Sound and Acoustic Performance to LG’s Latest Smartphone
SEOUL, Feb. 19, 2016 — LG Electronics (LG) announced today that it has entered into an agreement with premium audio firm B&O PLAY to offer its smartphone users an enhanced high-quality audio experience. Firmly grounded in 90 years of audio and design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at quality and design-conscious customers perfectly fitting the continued establishment of LG as the undisputed leader in smartphone audio.
The two companies have been working closely together on the new LG G5 to ensure the best sound experience to the customers. LG will be the first company to offer the powerful Hi-Fi audio features co-designed by B&O PLAY.
“We are very excited to work with LG. With LG’s dedication to premium smartphones, the collaboration gives us the opportunity to bring B&O PLAY’s acoustic excellence to an even broader customer base,” said Henrik Taudorf Lorensen, President of B&O PLAY. “B&O PLAY appeals to music lovers who want the best available products on the market. They are uncompromisingly innovative, without boundaries and constantly on the go and they expect the same from the headphones as well as the mobile devices they choose, so this is a perfect match.”
Having already broken new ground in smartphone audio, LG plans to continue its collaboration with B&O PLAY in order to enhance the competitiveness of its smartphone audio experience further.
“By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones,” said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. “Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market.”
While its collaboration with B&O PLAY is a recent development, LG has a long history of integrating high-quality audio in its premium smartphones and the most recent – the V10 – is just one of many smartphones to earn praise for its best-in-class audio capabilities.