After the success of the Galaxy S6 and S6 Edge, Samsung launched two new phones that were equally as impressive. The Note 5 and S6 Edge+, however, the Note 5 didn’t quite make it to Europe and no one knew why?
However, we now have the exact reason from Rory O’Neill, Samsung’s European Vice President of Brand and Marketing:
“We studied that the user patterns for large-screen devices in Europe were much more entertainment-centric, viewing-centric, than while the Note proposition is really good, is more on the productivity side and personal organisation side.”
Basically, people in Europe don’t care as much about using their phones for work and would rather have the larger screen for media consumption. This is why the S6 Edge+ was launched there, but not the more productivity focused Note 5.
However, the big question is will Samsung do the same thing with the Note 6 and S7 Edge+? We have heard some rumours that while the Note 5 was left out of European markets, the Note 6 will definitely be coming there (at least in the UK). Although, this time around the S7 Edge+ might not. Pretty much a complete reverse of last year.