T-Mobile is giving football fans (or just fans of Super Bowl commercials) a preview of the commercial they’ll air during Super Bowl 50 next weekend.
The teaser, released on YouTube Jan. 29, shows a soundstage and a cast of characters, including Super Bowl commercial regulars the Budweiser clydesdales, preparing to start shooting, with the voice of a director and production assistants trying to get everyone in place.
But none of those characters will appear in T-Mobile’s commercial. Instead, the commercial says, “they will be magenta and the [other] carriers will hate it.”
Super Bowl 50 starts at 5:30 p.m. Central on Feb. 7 and airs on CBS.