Tesco, Sky, Xbox testing Twitter Promoted Moments in UK


Twitter has extended its test of Promoted Moments to the UK following its test in the United States.

Grocery chain Tesco, Internet and TV provider Sky and Xbox UK are among the brand partners selected to test promoted moments in the UK.

From Twitter’s blog:

“While Sky’s campaign will be announced in due course, Xbox will use Promoted Moments to launch Quantum Break, the latest exclusive title in their ‘greatest games lineup in Xbox history.'”

Tesco has used Promoted Moments to help create and release the Feel Good Cookbook.

Twitter calls the UK test of Promoted Moments the “first step” to discovering how brands can use Moments in their marketing activities.

Source: Twitter Blog