According to a report published by The New York Post, Amazon is currently planning a music-streaming service it hopes will rival Spotify. The company is believed to have had several meetings over the course of the past few weeks to negotiate licensing terms for an audio platform that would offer a significantly larger catalogue of content than the market’s leading providers. At this point, the project is no more than a plan on a blackboard, but if the deal is sealed with record labels within the next couple of months, we could be looking at an early-2017 launch.
This isn’t Amazon’s first venture into the music-streaming industry, though. It currently offers a total of just over 1-million songs to subscribers of its $99-per-year Prime shopping service. However, it has struggled to strike any major licensing deals with the industry’s largest music distribution firms in its 2-year existence, which puts it in no position to take on Apple Music and Spotify, who feature a collective total of 47-million records and 26.5-million paying customers. The online retailer is, of course, hoping that its new endeavour will take a turn in a different direction, putting it at the top of the list.
Sources familiar with the project have revealed that Amazon is discussing a $9.99-per-month fee for its planned streaming service, putting it on par with the two top digital music services, but it is expected to introduce a $3- to $4-a-month plan for customers who purchase its Echo voice command system, which retails for $179.99.