Google IO 2016 Coverage

Google enables promo codes in Play Store

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App developers with apps in the Google Play Store can now give users in-app purchases or a paid app for free with a promo code.

Google on Thursday¬†enabled support for promo codes in the Play Store. There are limits, however. Developers can only create up to 500 codes per quarter. Both in-app promo codes and paid-app promo codes count toward that limit. Additionally, unused codes don’t carry from quarter to quarter; if there are unused codes at the end of a quarter, they’re lost.

Promotions can last up to a year, according to Google.

Source: Google Developer Console Help