BlackBerry’s Priv was launched as a device resurrect the brand and make it mainstream once again. The issue is that the Priv can only be bought from a limited number of places, which is actually a massive issue in the United States. Two months after BlackBerry started selling the Priv, AT&T is still the sole carrier in the United States offering the handset. It actually turns out, and this shouldn’t come as a surprise, that AT&T had an exclusive deal with BlackBerry to be the exclusive U.S. seller of the Priv for sixty days. BlackBerry was also required to not comment on carrier availability. Now, with the deal expiring, BlackBerry is ready to send its flagship to Verizon, T-Mobile, and Sprint.
Just as Evan Blass stated in August, the Big Four U.S. carriers will be selling the Priv. Verizon and Sprint have not commented on when the handset will be available to customers, but T-Mobile CEO John Legere tweeted that Team Magenta customers can start buying the Priv in less than three weeks:
— John Legere (@JohnLegere) January 6, 2016
Located outside of the United States? Vodafone UK announced today that its customers can purchase the Priv.
BlackBerry CEO John Chen, speaking at CES 2016, slyly revealed that the company should be able to reach its goal of selling 5 million smartphones annually. He said “Things are starting to work. We’re generating cash, and we expect that to continue.” This comes after Chen told Re/code in November that BlackBerry needs to hit the aforementioned goal in order to remain in the hardware business.