Google may be known as the ultimate search engine, but it’s possible that all could change in the future. The rise of mobile apps has made it very difficult for Google to index content within apps. The only way to search inside an app is to get permission from the developer.
Obviously, going to the biggest apps and making a deal to crawl them is the best way to start. That is exactly what Google is doing, and their first stop was Facebook. Facebook is the world’s largest social network and Google will now be able to crawl and index some results within their mobile app.
A Facebook spokeswoman wrote in an emailed statement:
“When people search for public Facebook content on the mobile web, those who use Facebook for Android can now click through and go straight to the Facebook app,”
With this new agreement, Google can display some content from Facebook like public profile information. It will also have access to business listings called Pages, Groups and Events. These new search results, called “deep links”, will take users to relevant parts of the Facebook app when clicked.