New York Times’ virtual reality experiment with readers was massively successful

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Google and the New York Times partnered together to get Google Cardboard in the hands of as many NYT subscribers as possible this past weekend, and it turned out to be a pretty successful experiment.

According to the Times, the #nytvr hashtag has been trending on Twitter all weekend, and more than 700 people uploading pictures and videos of themselves using the cardboard VR headset to watch the exclusive film that was promoted for this event, The Displaced. The movie covers the global refugee crisis and is only available to watch on the New York Times VR app.

The VR app had more downloads in its first few days than any other New York Times, and although you can still watch the film without cardboard, 92% of videos viewed within the app have been done in cardboard mode. That’s an impressive stat and it makes the future of Google’s ultra-affordable virtual reality headset look great.

source: New York Times