HTC has, suffice to say, come into a bleak future this year, losing a whopping $372 million USD. However, things could look brighter for the company going into Q4 2015, as they plan to announce mid-range and high-end devices that will bolster sales, and hopefully, boost profits, according to industry sources.
HTC already announced the One M9+ and Butterfly 3, which is set to hit Japanese shores later this month. HTC also already has a variety of new Desire handsets that they’re pushing, particularly the Desire 728. However, the Taiwanese-based company is really banking on its latest flagship, the One A9, which is expected to be announced on October 30 in New York, London, and New Delhi.
It’s sporting a 5-inch AMOLED display, a Snapdragon 617 processor, and a 13-megapixel rear camera, according to the report from Digitimes. The Snapdragon 617, if true, is an interesting choice considering that its one of Qualcomm’s mid-range processors going into what is expected to be a high-end and premium flagship. Some are hoping HTC’s new flagship is outfitted with the Snapdragon 820, but a recent report claims its sporting a MediaTek Helio X20 chip.
Let’s just hope the new One A9 will turn HTC’s bleak future around. But if the company isn’t able to market its devices like Samsung advertises theirs, HTC may be in the same spot it’s in now in just a couple years.