In a move of surprising honesty, Sony Ericsson’s Global Head of Marketing, Steve Walker, has publicly admitted to mistakes he feels his company made in 2010 regarding their Android line. It’s no big secret that many people were rather unimpressed with the decision to ship an Android device with version 1.6 of the OS this late in the game, and rightfully so. Walker had the following to say on the subject.
“It’s important to remember that 2010 was the first year for mass market Android handsets. Yes there had been one or two things out from HTC previously, but when we started to design our 2010 handsets in 2008, nobody really knew the dynamics of the Android smartphone market or even what the smartphone market was going to be.”
I understand that things change in any market, which is why you need to continually adapt as you design and innovate. The bottom line is that shipping the Xperia line with 1.6 was a gigantic mistake, and it cost them dearly. However, Sony is already looking to undo some of these errors in 2011, beginning with their new Arc smartphone. The device does look promising, so we will have to wait and see how it fairs with the general public after last years debacle. Stay tuned .
[via Pocket-Lint]