Google IO 2017 Coverage

Google working on new interface for Play Store in web browser

google_play_web_card_interface_01

Thanks to a sharp-eyed user on Reddit, we have some screenshots showing what appears to be an updated user interface for the Google Play Store when users visit it using a web browser on the desktop. Since the new interface only appears to be available for a small subset of users, it seems likely Google may be conducting some A/B testing before rolling this update out. The new interface takes some cues from the card design concept that is part of Google’s Material Design and brings it over to the desktop.

Currently visitors to the Play Store are presented with small cards for items when they are at the top two levels of the store. However, when clicking through on an item, like an app, the format changes to a more traditional web page layout with all of the information being presented against a background that essentially fills the whole window.

The new format when used for an app takes the information and puts it into a card that hovers, per Material Design, above the background layer. As presently designed, all of the information about an item is included in that single card – images, reviews, what’s new and description info, and basic info. The layout of the information in the top section has also been tweaked some.

In a move that may be welcomed by developers, the new card format means Google can deploy a second column in the form of additional cards. Google has used this on the right-hand side of the page to list similar apps followed by a section on other apps from the same developer. Currently those additional apps are only discovered if a user scrolls down to the very bottom of the page. This increased visibility should help developers grow their customer base.

There is no word on when this new user interface will actually start rolling out to general users or whether it will remain in this format. However, it seems likely Google will want to implement something like this as a way to continue to present a consistent user interface across platforms and devices.

source: imgur
via: Reddit


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, and an LG G3 along with a Samsung Galaxy Tablet 10.1. He currently uses a Motorola Moto X Pure Edition and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.