Microsoft might finally be throwing in the towel, but in a smart way. The app scene for Windows has continued to be dismal at best. With roughly 90% of the market cornered by Android and iOS, developers see no need to put their resources into Windows until it shows significant growth.
Microsoft knows this and that is why they have announced something pretty significant with Windows 10. They released two development kits which will allow developers to port their apps and games to Windows universal apps. Android developers will be able to use Java and C++ code on Windows 10 and iOS developers will use their existing Objective C code.
Developers won’t need to rebuild their apps, but it won’t be as simple as pushing a button. On the Android side, developers will have to replace Google APIs with Microsoft APIs. The endgame is that once an app is ported (with little changes), it can be used with Cortana, Xbox Live, Holograms, Live Tiles, and more.
Originally, the plan was to only support iOS, but Microsoft wanted to make sure everyone on the planet is covered. By including both operating systems, they have 90% of the developers covered. I guess the big question will be if more iOS or Android developers will jump on this, and which OS will be easier to convert?
Are you more likely to buy a Windows phone with this news?